You spend time on the road visiting regional alumni associations, planning reunions, attending alumni or parent association meetings, posting engaging photos on social media and emailing newsletters to all of your constituents. You budget for events, mailings, and travel at the beginning of each fiscal year, and you are sure that your efforts are making an impact. But how are you actually tracking your constituent engagement? How do you evaluate your program at the end of each fiscal year? What measures help you plan and budget wisely?
Join the Gonser Gerber Institute for this upcoming webinar illustrating how one institution has improved the evaluation of their constituent relations programs.
Scott Travis of Hope College will share with us his systematic approach to evaluating alumni engagement through an “involvement rating” metric that his team has created and tracks. He will share what this data means for Hope, and how they apply these metrics to identify donor and volunteer prospects, make strategic decisions as a team, plan and set goals.
Here are a few of the issues we will cover:
- Why track constituent engagement?
- Hope College “Alumni Involvement Rating” system
- The story that your engagement rating tells about your institution
- Using the rating to determine prospects
- Tracking the conversion of participants to donors
- How to apply this system to other constituent groups
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend:
Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Major Gift and Planned Giving staff
- Alumni/Constituent Relations staff
- Prospect Researchers
- Campaign staff
- Communications and Public Relations staff
Scott Travis has been working to engage alumni and parents at Hope College since 2006. He serves as Executive Director of Alumni Engagement and is responsible for leading the Alumni and Family Engagement, Hope Fund and Annual Giving, Communication, and Data Services teams within the division of Development and Alumni Engagement at Hope.
He studied management and communication at Hope College and earned an MBA from Grand Valley State University with an emphasis on marketing and non-profit management. He is a member of Phi Beta Kappa and Beta Gamma Sigma honor societies and has owned his own sports camp business, worked in media relations for the Philadelphia 76ers, coordinated conferences on Hope’s campus, and helped organize a centralized ticket office at the college. He has also served as a First Year Seminar Instructor and Academic Advisor.
Scott has presented at multiple conferences on alumni engagement and data analytics and led Hope’s latest economic impact study. His work with colleagues has been recognized by the Council for Advancement and Support of Education (CASE). You can follow Scott on Twitter via @satravis.