“Fundamentals for the Small Shop” is a webinar series created by the Gonser Gerber Institute targeted to the smaller fundraising team that still has big goals and aspirations. Drawing on the experience of our clients and the work of our faculty member, Jack Ewing, Senior Consultant at Gonser Gerber, we are presenting three sessions specifically aimed at areas that small shops tend to struggle with the most; Making sure you have the plans in place for success, Working with the President/CEO, institutional/organizational leadership, and the Development Team, and How to secure major gifts when you have a small staff (or no staff members dedicated fulltime to fundraising).
We hope you’ll read more about the upcoming programs we have, join us to be part of the conversation, as well as continue to let us know about your challenges as a member of a smaller team so that we can continue to provide sessions in this series that will engage and support you. These sessions are designed so that you can attend one or all of them – they will build off each other, but not repeat any content.
Session One: Is Your Organization Ready for Fundraising Success?
Successful organizations can raise a lot of money because you can demonstrate your value to prospects and donors. But how do you become a successful organization? In this session, Jack Ewing will share with you 5 important aspects of a successful organization that is poised to raise significant dollars, including your Mission, Vision, Governance, Programming and Staffing.
To help you answer the question of whether you are ready or not, we will cover these topics:
- Reviewing and refining your mission statement
- Developing an aspirational vision statement
- Understanding the roles of your governing board, including policies and practices that effect your advancement work
- Capitalizing on the programs that make you exceptional and tell the story of who you are as an institution/organization
- Messaging and communicating your mission-related activities
- Working with staff members outside of your team
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Future sessions as part of our Small Shop Series include:
Tuesday, October 30, 2018
Wednesday, December 5, 2018
Who Should Attend:
- Senior-level Advancement Professionals – Strategic resources for senior-level leaders.
- Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
- New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.
Positions in the Following Areas:
- Governing and Foundation Board Leaders
- Presidents, Heads, and CEOs
- Campaign Volunteer Leaders
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Major Gift and Planned Giving staff
- Alumni/Constituent Relations staff
- Prospect Researchers
- Campaign staff
- Communications and Public Relations staff
Jack Ewing, Senior Consultant, joined Gonser Gerber in 2018 after serving as the Chief Executive of two institutions of higher education and two religious nonprofit organizations over 23 years. From 1994 to 2000 he served as President of Dakota Wesleyan University where he was responsible for establishing the solid foundation on which the institution’s current success was established. From 2000 to 2005 he served as President of Mount Union College (now the University of Mount Union) with great success in strategic planning, fundraising, and campus development. Most recently, Jack served as the Executive Director and CEO of Lake Junaluska Conference and Retreat Center, the largest United Methodist conference center in the world. In each of these responsibilities Jack provided leadership to refine and clarify mission, developed clear strategic vision and plans, strengthened marketing and public relations, established systems that led to dramatically increased fundraising, and provided adaptive leadership for each unique institution and organization.