A campus-wide Day of Giving program can be a highly effective way to bring together students, alumni, faculty, staff, parents and friends to support your institution and build a strong base of donors. Participants can engage during a 24-hour day of activities and actions that build community and encourage support for the future of your institution.
But before “the big day” there is a lot of work that takes place by staff, leaders and volunteers.
Join the Gonser Gerber Institute and a team from Hope College for this review of Giving Days and Crowdfunding opportunities. Scott Travis, Chanda Slenk and Amy Borgman will review how Hope College has employed these trending fundraising activities and share how it has impacted Hope engagement over the last few years.
Topics will include goal setting, campaign marketing (including video production and social media tactics), volunteer recruitment, campus buy-in, results analysis, lessons learned and plans for future years.
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend:
Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Major Gift and Planned Giving staff
- Alumni/Constituent Relations staff
- Campaign staff
- Communications and Public Relations staff
Scott Travis has been working to engage alumni and families at Hope College since 2006. He serves as Executive Director of Alumni Engagement and is responsible for leading the Alumni and Family Engagement, Lifelong Learning, Global Travel, Communication, and Development Services teams within Hope’s division of Development and Alumni Engagement.
Chanda Slenk is a Communication Specialist within Development and Alumni Engagement at Hope College. She has over six years of experience developing content, coordinating communication schedules and managing social media within both a K-12 and higher education setting.
Amy Borgman has over a decade of experience working with annual giving in higher education. She has managed direct mail, email, phone and social media campaigns with prospect pools of over 50,000 records and annual outcomes of $2.5 – 3 million. She currently works as Director of Annual Giving Operations at Hope College.