“Fundamentals for the Small Shop” is a webinar series created by the Gonser Gerber Institute targeted to the smaller fundraising team that still has big goals and aspirations. Drawing on the experience of our clients and the work of our faculty member, Jack Ewing, Senior Consultant at Gonser Gerber, we are presenting three sessions specifically aimed at areas that small shops tend to struggle with the most; Making sure you have the plans in place for success, Working with the President/CEO, institutional/organizational leadership, and the Development Team, and How to secure major gifts when you have a small staff (or no staff members dedicated fulltime to fundraising).
We hope you’ll read more about the upcoming programs we have, join us to be part of the conversation, as well as continue to let us know about your challenges as a member of a smaller team so that we can continue to provide sessions in this series that will engage and support you. These sessions are designed so that you can attend one or all of them – they will build off each other, but not repeat any content.
Session Three: Raising Major Gifts with a Small Staff (Getting Out of The Office!)
Many small team members wear many hats, so you may be working with major donor prospects while also running events, organizing volunteers, and staffing your phonathon. There are ways to organize your time and your team to make sure you are not neglecting the donors in order to work with a caterer, for example, but it takes planning and team work. In this session, Jack Ewing will share methods of cultivating and stewarding donors when your time is limited, resources are scant, and priorities can change from one day to the next.
Topics we will cover include:
- Prioritizing work on projects now, and laying the foundation for future growth
- Actualizing goals through working plans, systems, and investment
- Mobilizing volunteers to build relationships and raise money
- Assessing your ROI (Return on Investment)
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Other sessions as part of our Small Shop Series include:
Wednesday, September 26, 2018
Tuesday, October 30, 2018
Who Should Attend:
- Senior-level Advancement Professionals – Strategic resources for senior-level leaders.
- Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
- New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.
Positions in the Following Areas:
- Governing and Foundation Board Leaders
- Presidents, Heads, and CEOs
- Campaign Volunteer Leaders
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Major Gift and Planned Giving staff
- Alumni/Constituent Relations staff
- Prospect Researchers
- Campaign staff
- Communications and Public Relations staff
Jack Ewing, Senior Consultant, joined Gonser Gerber in 2018 after serving as the Chief Executive of two institutions of higher education and two religious nonprofit organizations over 23 years. From 1994 to 2000 he served as President of Dakota Wesleyan University where he was responsible for establishing the solid foundation on which the institution’s current success was established. From 2000 to 2005 he served as President of Mount Union College (now the University of Mount Union) with great success in strategic planning, fundraising, and campus development. Most recently, Jack served as the Executive Director and CEO of Lake Junaluska Conference and Retreat Center, the largest United Methodist conference center in the world. In each of these responsibilities Jack provided leadership to refine and clarify mission, developed clear strategic vision and plans, strengthened marketing and public relations, established systems that led to dramatically increased fundraising, and provided adaptive leadership for each unique institution and organization.