A strategic plan is foundational for any institution and helps you articulate your vision for the future. It serves as a roadmap for all activities and a guidepost for organizational prioritization and decision-making, and it serves in identifying and articulating fundraising priorities.
It can often be unclear how an Advancement Team should approach their work prior to, during, and after the Strategic Planning process. In this session, we will explore a comprehensive strategic planning process, and discuss the ways that Advancement, Development, Alumni Relations, Donor Relations, Stewardship, Communications, and other members of your department should be involved and excited about what a new Strategic Plan can mean for you and your prospects.
Topics we will cover include:
- Why Does a Strategic Plan Matter?
- Establishing a Planning Timeline
- Who Should Be Involved in Planning
- Advancement Division and the Plan
- Identifying Fundraising Priorities
- Updating and Communicating Results
The fee for this webinar is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration. This webinar is a broadcast of a recorded program, so any of your questions will be addressed in a follow-up email message at a later date.
Who Should Attend
Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.
- Campaign Volunteer Leaders
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Major Gift and Planned Giving staff
- Alumni/Constituent Relations staff
- Prospect Researchers
- Campaign staff
Your Faculty – Kent Huyser, Senior Consultant
Kent Huyser, senior consultant at Gonser Gerber, has more than 14 years of experience in non-profit and advancement leadership. Prior to joining Gonser Gerber, he was Associate Vice Chancellor for Advancement at Metropolitan Community College, Kansas City (MCC) where he led a successful advancement program and launched the first comprehensive campaign for $20 million and reaching record fundraising levels.