Donor recognition societies can be more than just listing a donor’s name in the annual report. Institutions that make a point to recognize what donors are contributing annually, and what they have given cumulatively over their lifetime, do a better job stewarding donors and preparing these donors for large or mega gifts. Donors appreciate being reminded by an institution about their continual, lifetime giving efforts, because it demonstrates that their giving matters to your institution.
In this webinar, brought to you by the Gonser Gerber Institute, we will discuss best practices for utilizing major gift societies. Doug Mason, Gonser Gerber partner, will discuss the importance of cumulative lifetime giving recognition programs, and Jay Wielenga, the Vice President for Advancement at Northwestern College in Iowa, will share how his institution uses giving societies as an opportunity to steward donors for greater giving.
In this webinar, we will:
- Touch on the three primary donor recognition programs: annual gifts, lifetime gifts, and planned gifts.
- Review and discuss the importance of gift policies which guide how gifts are counted toward giving society qualification.
- Consider recognition opportunities for donors to all these giving societies, and review options to make this more manageable and sustainable.
- Highlight ways to not only list members of giving societies in your print materials, but how to create feature content in annual reports to market the program.
- Share examples of annual or bi-annual donor recognition events where annual giving societies, cumulative lifetime giving societies, and planned giving societies are all recognized.
The fee for this webinar is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
- Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
- New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.
- Campaign Volunteer Leaders and Professional Staff
- Chief Advancement Officers
- Development Directors
- Major Gift and Planned Giving staff
- Annual Giving staff
- Alumni/Constituent Relations staff
- Campaign staff
- Communications and Public Relations staff
Jay Wielenga became Northwestern’s vice president for advancement in 2009. A member of Northwestern’s staff since 1995, he directed the alumni office for six years before becoming director of advancement. He has had extensive experience working with donors to secure major gifts, managing a campaign, supervising staff, and serving as the liaison to the college’s Red Raider Club, an athletic booster organization. A Northwestern graduate, he is also a graduate of the National Planned Giving Institute. Prior to joining Northwestern’s advancement staff, he worked for the University of Sioux Falls as an admissions counselor and then director of financial aid. Wielenga is a member of the Council for Advancement and Support of Education (CASE) and serves on the MOC-FV Foundation board.
Douglas D. Mason, partner at Gonser Gerber, has over 25 years of experience in institutional advancement including counsel to a broad range of organizations nationally. Prior to Gonser Gerber, he held several leadership positions at Wartburg College. Mr. Mason has spoken at national conferences and a variety of local and regional meetings of other professional associations. He holds professional memberships in CASE, AHP, AFP, and ALDE.