On Demand Program
Providing all of your constituents the opportunity to participate in your campaign is often a top priority for campaign success, and no other vehicle makes that more possible than an integrated annual fund. There are many issues that you need to address to ensure that your constituents and staff understand how your annual fund will operate and integrate into your campaign. Understanding the role of your annual fund now will better serve your prospects and donors throughout your campaign. In addition, placing the annual fund in the campaign continues to highlight its importance and place an emphasis on its future so that the annual fund can be maintained or even expanded while pursuing major and planned gifts.
Join the Gonser Gerber Institute and Pam Spencer, Senior Consultant with Gonser Gerber, as we help you plan a path of success for your annual fund during your campaign and beyond. This webinar will prepare you for the steps you’ll need to take to ensure success and clarity for your program.
Here are some of the issues we will discuss:
• Will a strong annual fund distract from campaign giving?
• Will a campaign detract from annual support?
• Conducting the Annual Fund During the Campaign
• Organizing Your Annual Fund During the Campaign
• Questions You Need to Tackle To Fully Integrate Your Program
• Secrets for Success
Program Cost
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
Who Should Attend?
This webinar is open to anyone in development and advancement who would like to learn more about an annual fund and a campaign, including directors, managers, or gift officers. We also welcome members of your team who may lead or support your work, including campaign directors, vice presidents, annual fund staff, database managers, and others. This program is designed for all organizations including educational, non-profit, religious, or social service.
Presented By
Senior Consultant Pam Spencer has more than 20 years of fundraising experience in a variety of senior leadership roles. Most recently, Pam served as Vice President of Advancement Services for Florida State University, helping the University complete a successful billion-dollar campaign and building a 44-member, high performing Division at the University focusing on data-driven, donor-focused decision making. Prior to her time at the University, Pam served as the Executive Director of Kent County Parks Foundation, Assistant Director of Corporate and Foundation Relations, Grant Writer, and Director of Prospect Management at Hope College, and Assistant Director of Development for Bethanna. She earned her master’s degree in Nonprofit Management at Eastern University.
