On Demand Program
Is your homecoming the highlight of your alumni engagement program? Do your alumni think of that event weekend as the one-time a year they are welcomed back to campus? Do you suffer low alumni participation in giving, volunteering, and attending other events?
This On Demand Program will dive into the ways your alumni, development, and enrollment teams can move beyond homecoming to collaboratively engage and maintain strong relationships with your alumni through the years. Everyone will benefit when alumni invest back into their alma mater with their wisdom, work, and wealth. Presented by James Smith, Senior Consultant at Gonser Gerber, this webinar will share real-life examples and a strong alumni plan that includes retaining and strengthening your relationship with your alumni.
Topics we will cover include:
- Intentional Cross-Campus Partnerships
- Alumni Database Tips and Tricks
- Engagement Events Beyond Campus
- Leveraging Alumni Volunteers Across Campus
- Activating your Alumni Association, Councils, and Advisory Boards
- Creating a Comprehensive Communication Plan
- Budgeting & Measuring for Success
Program Details
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
Who Should Attend
This program is for seasoned or new professionals in colleges, universities, or K-12 schools who want to improve their relationships with their alumni, ultimately leading to increased engagement and support for your institution. This could include senior leaders, development team members, alumni engagement staff, volunteers, and other leaders. Invite your peers from alumni, development, enrollment, and marketing to join you for this session.
About Your Faculty
Dr. James Smith, Senior Consultant with Gonser Gerber, has more than 20 years of advancement and nonprofit leadership experience in a variety of senior leadership roles. Most recently, James served as Vice President of University Advancement for Mount Vernon Nazarene University, helping the university successfully complete several meaningful campaigns and capital projects. During his time, James built a dynamic team that established institutional records for unrestricted annual giving, dramatically improved donor retention, and increased President’s Circle membership ($1,000+ annually) by 65%. He earned his Ph.D. in Higher Education Administration at Azusa Pacific University.






