On Demand
Recurring giving is one of the most effective strategies for building steady, predictable revenue while deepening donor commitment over time. Whether structured as monthly gifts, annual contributions, or multi-year pledges, recurring giving helps organizations move beyond one-time gifts toward sustainable, long-term support. Yet many advancement and development teams struggle to know where to start or how to structure a sustainable, engaging program.
In this one-hour webinar, presented by Meredith Brunen, Ed.D., senior consultant at Gonser Gerber, participants will explore how to launch or strengthen a recurring giving strategy that is both donor-friendly and mission-focused. This session will examine how recurring commitments fit across the donor journey—from annual and mid-level giving to major gifts—and how to create programs that will grow year after year.
Participants will learn practical steps for identifying strong prospects, promoting recurring giving across multiple channels, and using technology to simplify the donor experience. The session will also highlight key markers of a high-performance recurring giving program and strategies to keep supporters engaged over the long term.
Whether you are launching a new program or refining an existing approach, this webinar provides actionable guidance to create durable commitments that deliver ongoing impact for your organization.
What You’ll Learn
Participants will come away with:
- A framework for defining program goals using SMART criteria
- Strategies for branding and naming a recurring giving community
- Best practices for optimizing technology and recurring gift functionality
- Methods for identifying and engaging high-potential gift prospects
- Tips for crafting compelling, impact-focused appeals
- Ideas for promoting recurring giving across email, social media, and print
- Approaches to cultivating, stewarding, and retaining recurring donors
- Key performance metrics to track and evaluate program success
Who Should Attend
This webinar is designed for advancement and development professionals responsible for raising funds and sustaining philanthropic support, including:
- Annual giving and annual fund staff
- Major and planned gift officers
- Development and advancement directors
- Communications and marketing staff supporting fundraising initiatives
- Alumni relations, community engagement, or donor relations professionals
- Database, stewardship, and operations staff involved in recurring gift processes
- Executive leaders at nonprofits seeking predictable, long-term revenue
- Teams from nonprofit organizations, religious institutions, secondary schools, colleges and universities, and other mission-driven organizations
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
About Your Faculty
Dr. Meredith N. Brunen is a Senior Consultant with Gonser Gerber and brings more than 20 years of executive advancement leadership experience across higher education and mission-driven nonprofit organizations. Most recently, she served as Chief Development Officer for Crystal Bridges Museum of American Art and the Momentary, leading development operations for two internationally recognized cultural institutions and strengthening fundraising systems, infrastructure, team performance, and donor engagement.
Her prior roles include leadership positions at University of West Georgia, USC Upstate, Hendrix College, University of West Florida, and NorthWest Arkansas Community College, where she led or supported campaigns totaling over $241 million. Her work spans annual, major, and planned giving; faculty-staff campaigns; volunteer engagement; and team performance improvement.
Dr. Brunen earned her Ed.D. in Higher Education Leadership from the University of Arkansas, where she authored Raising the Bar: The Modern Community College Presidency, contributing to national research on the value of advancement experience in executive leadership.
