We lose the narrative if we believe our primary role is to:
- ask people for money; or,
- say thank you to donors; or,
- visit with donors; or,
- become friends with donors; or,
- invite people to events; or,
- seek feedback from donors; or,
- recognize donors publicly for their support; or,
- identify new potential donors; or,
- educate people on the importance of our mission.
While some or all of these tasks may be part of our work, our primary role is far more profound:
We are architects of generosity. We create the conditions within which giving generously becomes more natural and irresistible.
The post What Advancement Professionals Do first appeared on Jason’s Blog in April of 2026.
