Engaging a Tired Constituency

Date: October 12, 2017 · Time: 11:00 am - 12:30 pm central

Has your institution been in one campaign after another? Are you visiting with the same donors and not getting them to increase their annual giving? Have your donor recognition events started to feature the same people year-after-year?

It’s time to shake up your prospect pool and uncover the hidden gems in your database!

Donor fatigue is not unique to you, but you need to think about it strategically to overcome some of the hurdles that face all development and gift officers. In this webinar, brought to you by the Gonser Gerber Institute, senior consultant Kent Huyser will examine the ways in which our donors can tire of us, what we can do to prevent that feeling, and how we can reach out to more people so that our donor pool remains robust.

Topics include:

  • What is donor fatigue (and does it even exist)?
  • Using your database to uncover new names
  • Working with faculty and staff partners for leads and getting appointments
  • Using events to meet the right people
  • Never underestimating cumulative donors
  • Tracking social media feedback to find new friends
  • Preventing fatigue moving forward

The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of presentation and a recording of the webinar with your registration.

Who Should Attend

Mid-level Advancement Professionals – for staff who already know the basics and need to refine skills in defined areas.

New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.

  • Campaign Volunteer Leaders
  • Chief Advancement Officers
  • Development Directors
  • Annual Giving staff
  • Major Gift and Planned Giving staff
  • Alumni/Constituent Relations staff
  • Prospect Researchers
  • Campaign staff
  • Communications and Public Relations staff

Your Faculty:

Kent Huyser, senior consultant at Gonser Gerber, has more than 14 years of experience in non-profit and advancement leadership. Prior to joining Gonser Gerber, he was Associate Vice Chancellor for Advancement at Metropolitan Community College, Kansas City (MCC) where he led a successful advancement program and launched the first comprehensive campaign for $20 million and reaching record fundraising levels. Prior positions also include Director of Development at the University of Missouri-Kansas City (UMKC) Foundation where he led fundraising efforts for the School of Medicine, leadership positions at William Jewell College (MO), including Regional Development Director and Executive Director of Alumni Relations and Annual Giving, and the Federal Reserve Bank of Kansas City.