How to Get the Most out of Campaign Volunteers

Date: February 8, 2018 · Time: 11:00 am - 12:30 pm central

You’ve done the work of recruiting a strong pool of volunteers to assist you with your upcoming campaign. They’re committed. They’re excited. They’re ready to work.

Now what?

Utilizing the experience and expertise of your campaign volunteers in a way that doesn’t waste their time (or yours) can seem like a daunting task. In this webinar, our Gonser Gerber faculty will review the most effective ways to maximize your volunteers’ talents, skills and influence during your campaign that are time-tested and volunteer approved.

What We Will Cover

  • Using job descriptions to help refine expectations as you recruit volunteers
  • Defining the various roles volunteers can play effectively in a campaign
  • Structuring and planning meetings to make the best use of volunteers’ time
  • Training your volunteers to ensure their success
  • Building a strong partnership between volunteers and staff
  • Following up and staying in touch – methods and measures
  • When to let a volunteer do it on their own!


The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.

Who Should Attend

  • Senior-level Advancement Professionals – Strategic resources for senior-level leaders.
  • Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
  • New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.


  • Presidents, Heads, and CEOs
  • Campaign Volunteer Leaders and Professional Staff
  • Chief Advancement Officers
  • Development Directors
  • Major Gift and Planned Giving staff
  • Annual Giving staff
  • Alumni/Constituent Relations staff
  • Campaign staff
  • Communications and Public Relations staff

About Your Faculty

Nancy Oliver Gray, CFRE, joined the firm in 2017 as a Senior Consultant. Prior to joining Gonser Gerber, Nancy served as president of Hollins University from 2005-2017, retiring as president emerita in 2017, where she led two campaigns, raising a combined three hundred million dollars in partnership with many talented volunteers.    She has also served as president of Converse College, where she, the staff and volunteer team completed a hundred million dollar campaign. Prior to her presidencies, Nancy served as vice president for external relations at Rider University and vice president for seminary relations at Princeton Theological Seminary.  She has also had development experience at Vanderbilt University, The University of Louisville, Oberlin College and The Lawrenceville School.  She is currently a member of the boards of Princeton Theological Seminary, Mill Mountain Theatre, the Roanoke Symphony Orchestra, and the Advisory Board for the Virginia Tech School of Public and International Affairs.

Charlie Shepard, Senior Consultant at Gonser Gerber, provides development consulting services to non-profit organizations, including developing and strengthening Boards, gift programs, campaign planning and execution, advancement team building, and other aspects of institutional advancement. Prior to joining Gonser Gerber, Charlie served the Advancement field for more than 18 years, with his most recent position as Vice President for Institutional Advancement at Asbury University in Kentucky and The University of Findlay in Ohio.