Before each visit with a donor or a prospective donor, we should ask, “what do I really want to know?” . . . about their financial capacity? . . . about their interest in our mission or cause? . . . about their willingness to be generous? . . . about why they give? . . . about their business
November 19, 2026
Register Here
This webinar will cover how to develop a powerful annual fund case for support that serves as the foundation for fundraising appeals, volunteer engagement, leadership messaging, and donor communications.
“What will our donor get when they make their gift?” In some advancement shops, the response to this question is something specific – a pair of socks, tickets to a football game, a naming right, a tchotchke. In other advancement shops, the response to this question is nothing specific. A thank-you letter or a handwritten note will suffice. But in
November 18, 2026
Register Here
Join us for this insightful one-hour webinar as we explore the realities, opportunities, and challenges facing women in advancement today.
November 6, 2026
This Gonser Gerber Virtual Workshop for New Vice Presidents in the advancement and development profession is designed to support new leaders during their first few years on the job.
On Demand
Register Here
This On Demand webinar will equip you with actionable tactics to align annual giving and major gift teams around a shared vision of donor engagement, stewardship, and growth.
It is common for some in advancement to hear the word, “persuasive,” and think, “manipulative.” But, the two are very different. When we aim to be persuasive, we: are ethical, transparent, factual, and logical; seek fair, win-win outcomes with others; respect people’s rights and responsibilities to choose for themselves, based on what they believe, feel, and think is best. But,
Advancement leaders can create 3 professional development environments for those in their care. These professional development environments can encourage team members to: Learn More Skills – develop the technical skills related to their work; Receive More Instruction – learn from others about how they have enhanced their work; Think More – reflect on what our work means and become more
The concept of “performance-based metrics,” is well known in our advancement work. But, saying something is well known does not mean that it is well understood. In fact, in the case of “performance-based metrics,” I would suggest the concept is very poorly understood. What “performance” are we talking about? Does “performance” equate to outputs? Like dollars raised? Or, commitments received?
If we want the most helpful evaluative process for our development program, an important first question to answer is, “what are we using as our comparison?” For example, we might make the following evaluations, “Overall, our fundraising results haven’t been very productive.” Or, “We are making great progress with our fundraising.” But, neither of those evaluations is especially helpful until
Before each visit with a donor or a prospective donor, we should ask, “what do I really want to know?” . . . about their financial capacity? . . . about their interest in our mission or cause? . . . about their willingness to be generous? . . . about why they give? . . . about their business
November 19, 2026
Register Here
This webinar will cover how to develop a powerful annual fund case for support that serves as the foundation for fundraising appeals, volunteer engagement, leadership messaging, and donor communications.
“What will our donor get when they make their gift?” In some advancement shops, the response to this question is something specific – a pair of socks, tickets to a football game, a naming right, a tchotchke. In other advancement shops, the response to this question is nothing specific. A thank-you letter or a handwritten note will suffice. But in
November 18, 2026
Register Here
Join us for this insightful one-hour webinar as we explore the realities, opportunities, and challenges facing women in advancement today.
November 6, 2026
This Gonser Gerber Virtual Workshop for New Vice Presidents in the advancement and development profession is designed to support new leaders during their first few years on the job.
On Demand
Register Here
This On Demand webinar will equip you with actionable tactics to align annual giving and major gift teams around a shared vision of donor engagement, stewardship, and growth.
It is common for some in advancement to hear the word, “persuasive,” and think, “manipulative.” But, the two are very different. When we aim to be persuasive, we: are ethical, transparent, factual, and logical; seek fair, win-win outcomes with others; respect people’s rights and responsibilities to choose for themselves, based on what they believe, feel, and think is best. But,
Advancement leaders can create 3 professional development environments for those in their care. These professional development environments can encourage team members to: Learn More Skills – develop the technical skills related to their work; Receive More Instruction – learn from others about how they have enhanced their work; Think More – reflect on what our work means and become more
The concept of “performance-based metrics,” is well known in our advancement work. But, saying something is well known does not mean that it is well understood. In fact, in the case of “performance-based metrics,” I would suggest the concept is very poorly understood. What “performance” are we talking about? Does “performance” equate to outputs? Like dollars raised? Or, commitments received?
If we want the most helpful evaluative process for our development program, an important first question to answer is, “what are we using as our comparison?” For example, we might make the following evaluations, “Overall, our fundraising results haven’t been very productive.” Or, “We are making great progress with our fundraising.” But, neither of those evaluations is especially helpful until
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