The Challenge: Engaging Constituents in Project Planning for a Targeted Campaign
The University of Tennessee worked with Gonser Gerber to plan a targeted campaign and to assist with casting a strategic vision for the project that included several important constituent groups.
“The Gonser Gerber approach of individualizing the attention given to each client served the University of Tennessee well. In helping us plan for a campaign for our Museum, they engaged our donors, volunteers, and institutional leadership in a strategic planning process that defined the strategies we need to take. Our campaign will be more successful because of the expertise and leadership Gonser Gerber provided us.”
Scott A. Rabenold
Vice Chancellor for Development and Alumni Affairs
University of Tennessee, Knoxville
