Date/Time: August 4, 7:30 am to 5 pm, and August 5, 7:30 am to 12 pm · Location: Lombard, IL
It’s Elemental! Planning and Executing Your Campaign from Start to Finish
Gonser Gerber 2022 Annual Conference
August 4 – 5, 2022
A campaign can be a transformational experience when we bring “all hands-on deck” to thoughtfully plan, prepare for, and commit to the endeavor. Done well, it can bring a community together, drive purpose and mission, reaffirm and secure goodwill, and make a true impact for those you serve. Whether you’ve been part of a campaign team before, or even lead a campaign for an institution in the past, our Gonser Gerber 2022 Annual Conference will cover the elements, step-by-step, that can make a campaign not only within your reach but successfully bring about real change.
We invite you to join us at our in-person conference where we will address the elemental aspects that make planning and executing a campaign rewarding and invaluable, while at the same time acknowledging how much work they really can be.
The 2022 Annual Conference will cover the critical steps in a comprehensive campaign to make sure you understand the process behind each phase, realize the greatest potential of your institution and donors, and ultimately make the greatest impact. We will cover detailed steps for the planning phase, quiet phase, public phase, celebration phase, and even how to prepare for the next one.
Gonser Gerber consultants and other experts will tackle the critical issues that we see for institutions. Meeting the demands for more funding and a growing base of donors can position your institution to thrive for the long term. Helping you succeed in this increasingly competitive market is a primary goal of this conference.
Our consulting faculty will share the challenges we continue to see after 70+ years of working in this field and make tangible and actionable suggestions to help you achieve campaign success and push you to do your best work. In addition, our conference allows you to pick up practical tested ideas from other attendees through focused roundtable discussions designed to provide multiple opportunities for peer-to-peer learning.
Schedule and Location
Our Annual Conference is scheduled to begin at 7:30 a.m. on Thursday, August 4, and end at 12:00 p.m. on Friday, August 5. A complimentary breakfast is provided each morning, as well as refreshments provided throughout the session. The lunch period on each day will be left open so that you may arrange to meet prospective donors or other friends of your institution while in the Chicago area.
Our Annual Conference is located at The Westin Lombard Yorktown Center, Lombard, Illinois. Designed as the premier hotel and conference facility in Chicago’s western suburbs, the Westin is just 12 miles southwest of O’Hare International Airport in the heart of the Lombard/Oak Brook business and shopping corridor. Located amidst popular restaurants and department and specialty stores, the Westin provides opportunities for evening entertainment and venues for meeting with supporters of your institution.
A block of rooms for conference attendees has been reserved and will be held at the rate of $174/night until July 13, 2022. Please make your hotel reservations directly with the Westin Lombard. Participants can also call 888-627-9031 and ask for the Gonser Gerber room rate.
This block of rooms is limited, so please make your reservations as early as possible to avoid paying the higher, regular rate.
Registrations are open to current clients of Gonser Gerber as well as non-client institutions that are interested in the conference topic. There is no charge for clients (up to six representatives per client institution are allowed at no charge).
Who Should Attend
A campaign should involve your whole institution, and for this conference we encourage you to bring a team of staff, administrators, board members, and volunteers for optimal benefit. This workshop will be helpful to:
- Presidents, Heads, and CEOs
- Board Chairs and Trustees
- Board Advancement/Development Committee Members
- Chief Advancement Officers
- Campaign Chairs, Managers, or Directors
- Development Directors
- Major Gift, Planned Giving, and Principal Gift staff
- Major Gift Volunteers
- Annual Fund/Giving staff
- Alumni/Constituent Relations staff
- Stewardship staff
- Communications and Public Relations staff
“Our Board wants us to launch a campaign, but we didn’t reach our goal in the last campaign!”
“How do we select the right campaign chair?”
“My donors are asking more questions about where their gifts are going since the pandemic started!”
“Our new President has never been part of a campaign before.”
“How do we continue to build up our annual fund while we are in a campaign?”
Topics we will cover include:
- The Transformational Impact of a Campaign
- Planning Your Campaign – Case for Support
- Planning Your Campaign – Campaign Leadership
- Planning Your Campaign – Infrastructure of Your Campaign
- Planning Your Campaign – Assessing Your Campaign Readiness
- Quiet Phase – Organizing Your Principal and Leadership Gift Phase
- Quiet Phase –- Engaging Your Best Prospects
- Quiet Phase – How to Consistently Engage Campaign Volunteers
- Quiet Phase – Proven Practices
- Public Phase – When to Go Public
- Public Phase – Solicitations
- Public Phase – Stewardship
- Celebration Phase – Planning the Event
- Celebration Phase – Reporting on the Results and Leveraging the Impact
- The Benefits of Post-Campaign Analysis