Date/Time: August 5, 7:30 am to 5 pm, and August 6, 7:30 am to 12 pm · Location: Lombard, IL
Optimize Advancement Growth – Increase Your Capacity and Enhance Your Outcomes
Every year we look to the future and know that we must raise more money and reach more people than the year before in order to continue serving those who benefit from our programs and services. This can feel daunting when your advancement program is already operating effectively and it’s unlikely that you’ll receive additional resources. How might you “fine-tune” your efforts to make subtle – but potentially significant – improvements that lead to increased performance? And what have we learned during the pandemic that can be embraced as a part of our program to enhance outcomes?
Joins us for the Gonser Gerber Annual Conference and get practical ideas and suggestions to help you get the most out of your advancement program. No matter how much you are doing now, we can continually work at finding ways to engage with donors and prospects, a lesson that was reinforced over the last 12 months. We need to start by making effective plans that include objectives, actions, and assignments to all the members of our internal teams. We also need to rethink the ways we engage and deploy volunteers and board members, those who care deeply about our institution and are willing to give time and resources to help us succeed. And we need to remember that our connections and relationships are more important than ever.
In our 2021 Annual Conference (see program), Gonser Gerber consultants and experts will tackle the critical issues that we see for institutions who have an increasing demand for more dollars and donors. We will present ways to increase your potential, your capacity, your growth, and your philanthropic outcomes. This includes crafting an effective case for support, maximizing your donor pipeline through efficient prospect management and discovery work, engaging volunteers in more meaningful ways, using campaigns and other giving opportunities to encourage increased donations, partnering with faculty, physicians, program staff and others to reach more constituents, and explore powerful communication tools and strategic messaging approaches.
Our consulting faculty will share the challenges we continue to see after 70 years of working in this field and make tangible and actionable suggestions to help you achieve success and push you to do your best work. In addition, our conference allows you to pick up practical tested ideas from other attendees through focused roundtable discussions designed to provide multiple opportunities for peer-to-peer learning.
“We continue to raise the same amount over the last several years while the demand to raise more increases at my institution.”
“Donors who gave during our COVID crisis are not renewing their support.”
“I am concerned that we don’t have enough new major donors emerging to meet the demands of our program.”
“Donors don’t increase their giving year after year, and we don’t have as many repeat donors as we should.”
About Our Conference
Our Annual Conference is located at The Westin Lombard Yorktown Center, Lombard, Illinois. Designed as the premier hotel and conference facility in Chicago’s western suburbs, the Westin is just 12 miles southwest of O’Hare International Airport in the heart of the Lombard/Oak Brook business and shopping corridor. Located amidst popular restaurants and department and specialty stores, the Westin provides opportunities for evening entertainment and venues for meeting with supporters of your institution.
A block of rooms for conference attendees has been reserved and will be held at the rate of $171/night until July 14, 2021. Please make your hotel reservations directly with the Westin Lombard. Participants can use this link or call 888-627-9031 and ask for the Gonser Gerber room rate.
This block of rooms is limited, so please make your reservations as early as possible to avoid paying the higher, regular rate.
Registration and Lunch
Registrations are open to current clients of Gonser Gerber as well as non-client institutions that are interested in the conference topic. The cost for non-clients to register is $795 for the first participant, $700 for each additional participant. There is no charge for clients (up to six representatives per client institution are allowed at no charge). Please register by July 14.
This year, we are working with the Westin to offer optional lunch options for our attendees on site. Purchase your lunch now, and join fellow participants for a plated lunch together in the Westin meeting room. The fee is $30, this includes water, iced tea, taxes and tip. Your options are:
- Gem Romaine Caesar Salad with Focaccia Croutons, quarter of a hardboiled egg, Parmesan Cheese served with Creamy Caesar Dressing
- Grilled Salmon Gem Romaine Caesar Salad with Focaccia Croutons, quarter of a hardboiled egg, Parmesan Cheese served with Creamy Caesar Dressing
- Buffalo Chicken Wrap with Ranch dressing with Cole Slaw & Chips
- Grilled Vegetable Wrap with Boursin Cheese, Cole Slaw & Chips
All items above come with Iced Tea & Water. Please print your ticket from your confirmation email. You will need this for your lunch. The hotel restaurant, Harry Caray’s, has not been open for lunch through the pandemic. Other area restaurants may be open for lunch, but this is subject to change.
We look forward to having you with us!
Who Should Attend
We encourage you to bring a team of administrators, board members, and volunteers for optimal benefit to your institution. This workshop will be helpful to:
- Presidents, Heads, and CEOs
- Board Chairs and Trustees, Foundation Board Members
- Board Advancement/Development Committee Members
- Chief Advancement Officers
- Development Directors
- Major Gift, Planned Giving, and Principal Gift staff
- Major Gift Volunteers
- Annual Fund/Giving staff
- Alumni/Constituent Relations staff
- Stewardship staff
- Advancement Services
- Communications and Public Relations staff