Annual Giving Program

Annual Giving Program:  Charitable gifts raised by an organization each year to fund its on-going operations.  These gifts can be unrestricted or restricted and are generally raised through an annual campaign plan with several coordinated giving vehicles including; direct mail, phone, e-mail and on-line, special events, social media and face-to-face efforts.  A Worrisome Trend In…

Stop Engaging Your Donors. Do This Instead!

Go to any advancement, development, or fundraising conference today and you are sure to see it.  Peruse any blog, article, webinar, or workshop and you are certain to read and hear about it. Donor Engagement. As a professional, you are told to do more “donor engagement.”  Better “donor engagement,” so the advice guarantees, will lead…