Date: June 10 – 14, 2019 · Time: 11 am central
Join the Gonser Gerber Institute for our 2019 Webinar Week, featuring one webinar a day to help you unwind from the end of the fiscal year push. It’s also an opportunity to spend any remaining professional development funds you may have in your budget prior to the end of the year. And the best part is that you can register for the program today, and either watch it during our program date and time or at any other time that is more convenient for you and your team over the next 12 months. Each registration is for your whole team, including volunteers or leaders, and we provide you with a link to the recording as well as a copy of the presentation.
This year, our Webinar Week features programs that have been particularly popular earlier in the year, so it’s your chance to catch programs you may have missed. Each webinar features a different member of our consulting staff who provides you with content designed to present context, answers, samples, and support. They also answer questions anytime you have them once the program concludes.
Here are the programs we have coming up during the 2019 Webinar Week:
June 10, 2019
11 am – 12:15 pm cst
Faculty: Kent Huyser, Senior Consultant
A strategic plan is foundational for any institution and helps you articulate your vision for the future. It serves as a roadmap for all activities and a guidepost for organizational prioritization and decision-making, and it serves in identifying and articulating fundraising priorities.
It can often be unclear how an Advancement Team should approach their work prior to, during, and after the Strategic Planning process. In this session, we will explore a comprehensive strategic planning process, and discuss the ways that Advancement, Development, Alumni Relations, Donor Relations, Stewardship, Communications, and other members of your department should be involved and excited about what a new Strategic Plan can mean for you and your prospects.
Topics we will cover include:
- Why Does a Strategic Plan Matter?
- Establishing a Planning Timeline
- Who Should Be Involved in Planning
- Advancement Division and the Plan
- Identifying Fundraising Priorities
- Updating and Communicating Results
June 11, 2019
11 am – 12:00 pm cst
Faculty: Chad Jolly, Partner
Discovery calls are an essential component to your Prospect Development System. These calls, part of a systematic approach to moving a prospect into a closer relationship with your institution, particularly for the purpose of achieving a major gift, are the first step in developing a relationship between the prospect and your Institution.
The purpose of these visits are to rate prospects who are virtually unknown to the organization or for whom there is no certainty about financial capacity. They are focused on getting to know the prospect. Is there interest in the institution that could propel a major gift? Is there capacity to fund a major gift?
But making these appointments, and prioritizing them in your already full portfolio, can be tricky and monotonous. While no one can disagree that they are critical to building your pipeline of donors, they are also not the easiest appointments to get or the most fun to conduct.
In this 60-minute webinar, Chad Jolly, Gonser Gerber partner, will review the critical importance of Discovery Calls, especially as part of a comprehensive prospect discovery program. He will provide some samples and ideas to getting your foot in the door, review the components of a successful Discovery Call visit, and provide you with the motivation to keep up your good work.
Topics we will cover include:
- Elements of a Comprehensive Advancement Program
- What is a Prospect Development System?
- How to Get Discovery Appointments
- What to Discuss at Your Appointment
- After the Visit
- Managing Your Work
June 12, 2019
11 am – 12:15 pm cst
Faculty: Charlie Shepard, Senior Consultant
You’ve done the hard work of identifying campaign priorities, inviting feedback from potential major donors and built a development infrastructure necessary to conduct a major fundraising campaign.
It’s time to build a robust team of volunteer leaders with the philanthropic capacity, inclination and personal and professional networks to help propel your campaign to success. In this webinar, our Gonser Gerber faculty will review the most effective ways to recruit and train volunteers and make the best use of their talents, skills, and influence during your campaign that are time-tested and volunteer approved.
What We Will Cover
- Identifying prospective campaign volunteers and developing recruitment strategies
- Using position descriptions to articulate and refine volunteer expectations
- Defining the various roles volunteers can play effectively in a campaign
- Structuring and planning meetings to make the best use of volunteers’ time
- Training your volunteers to ensure their success
- Building a strong partnership between volunteers and staff
- Following up and staying in touch – methods and measures
- When to let a volunteer do it on their own!
June 13, 2019
11 am – 12 pm cst
Faculty: Jason McNeal, Ph.D., Partner
You know you need to extend gratitude to your donors. You know you should report to them on how their gift made a difference. But it’s easy to become so focused on getting the gifts, that you pay less attention to how you should respond after the gift is in the door.
This webinar will share proven strategies and real-world examples of highly effective – and inexpensive – donor relation efforts. If you are planning to enhance your stewardship efforts or are looking to strengthen an already solid donor relations program, this webinar will provide the 5 Essential Tips you will want to implement.
With examples from across North America and from a variety of non-profit institutions and organizations, Jason McNeal, partner at Gonser Gerber LLP, will highlight the most important aspects of successful donor relations programs. If you are interested in thanking donors better, recognizing them more thoughtfully, and reporting back to them in more compelling ways, you won’t want to miss this webinar!
The focus of this webinar will include:
- Creating comprehensive donor experiences that best encourage donors to stay engaged.
- Ensuring your policies are relevant and current.
- Acknowledging gifts in ways that communicate your sincere gratitude.
- Recognizing your donors in ways that resonate with them.
- Balancing stories with numbers when reporting on gifts.
June 14, 2019
11:00 am – 12:00 pm cst
Faculty: Nancy Gray, Senior Consultant
The best advancement programs and institutional leaders find meaningful ways to involve board members in fundraising. Too often we hear, “I will do anything but ask others for money!”. Yet, in addition to their own personal giving, board members are asked to join you in identifying, cultivating, soliciting and thanking donors and prospective donors. But many board members, perhaps especially new members, have a hard time viewing themselves as members of the major gift fundraising team.
During this webinar, Senior Consultant Nancy Gray will share the best ways to focus your board members on this critical work that can help elevate your advancement program, and help your Board member’s feel engaged and enthusiastic about their work.
Topics we will cover include:
- Helping Your Board Understand their Role in Fundraising
- The Role of a Board Member in Donor Identification
- Cultivation Steps That are Easy and Natural
- Setting Board Members Up for a Successful Solicitation
- The Importance of Board Engagement in Stewardship
- What You Can Do to Help Your Board Members Succeed
Each program is a fee of $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
For other programs that are available for purchase, visit our On Demand webpage. This convenient option lets you watch a past program at a time that is best suited for you and/or your team. These programs are presented by Gonser Gerber partners, senior consultants, clients, friends and experts in the field.