Alumni engagement has the potential for so much more than maintaining existing traditions and hosting events. Done intentionally and strategically, alumni engagement is a key component of institutional success. Connecting with alumni at the right time and in the right place, and measuring those connections, can ensure that you are making the most of valuable institutional resources.
While alumni programs have been a cornerstone of educational institutions for years, the profession still struggles with measuring impact and making the case for increased investment. In this Gonser Gerber Institute Workshop, we will discuss building and maintaining a relevant alumni program, including technology, metrics, volunteerism, student recruitment, lifelong learning, communication and giving.
In this two-day workshop, we will discuss meaningful engagement of your alumni, going beyond events and membership dues. We will talk about developing a reciprocal relationship that includes what can we do for our alumni and what alumni can do to strengthen our institutions. In addition, we will review a case study from Hope College, where they use a systematic approach to evaluating alumni engagement through an involvement rating metric.
In this workshop, we will review these topics and more:
- A Focus on Fundamentals
- Strategic Alignment of Your Alumni Program
- A Modern Alumni Communications Plan
- Alumni Involvement in Your Institution
- Working with Development
- Career Development and Lifelong Learning for Alumni
- Alumni Metrics – Tracking Engagement
- Trends to Watch
Registration and Hotel Information:
Gonser Gerber Institute workshops cost $995 per registration, $895 for each additional registration from the same institution. Current clients of Gonser Gerber receive a discounted fee of $795 per registrant. The workshop will take place at the Drury Inn and Suites San Antonio Riverwalk, Texas. We will provide lunch on Thursday, and the hotel includes breakfast and dinner with each room reservation. A limited number of rooms have been secured at the rate of $130 a night. Reservations must be made by October 10, 2019. Check out our hotel fact sheet for more information and details.
Scott Travis has been working to create programs and build relationships to help alumni, families and friends remain a vital part of our success as a college. Today, he works closely with Alumni and Family Engagement, the Global Travel Program, Hope Academy of Senior Professionals (HASP), the Alumni Association Board of Directors and corporate and employer engagement with Hope’s Boerigter Center for Calling and Career.
He studied management and communication at Hope College and earned an MBA from Grand Valley State University with an emphasis on marketing and non-profit management.
Prior to his current responsibilities, Scott was a small-business owner and worked in media relations for the Philadelphia 76ers of the National Basketball Association (NBA). He also coordinated conferences on campus and helped organize a centralized ticket office when Hope’s DeVos Fieldhouse first opened in 2005. He has previously worked with annual giving and development services and has served as a First Year Seminar instructor and academic advisor. He presents at higher education conferences and seminars on the topic of program development and analytics within the field of constituent engagement. You can follow Scott on Twitter via @satravis.
Kent Huyser, senior consultant at Gonser Gerber, has more than 15 years of experience in non-profit and advancement leadership. Prior to joining Gonser Gerber, he was Associate Vice Chancellor for Advancement at Metropolitan Community College, Kansas City (MCC) where he led a successful advancement program and launched the College’s first comprehensive campaign reaching record fundraising levels. Prior positions also include Director of Development at the University of Missouri-Kansas City (UMKC) Foundation where he led fundraising efforts for the School of Medicine, Advancement leadership positions at William Jewell College (MO), including Regional Development Director and Executive Director of Alumni Relations and Annual Giving, and the Federal Reserve Bank of Kansas City.