Annual Giving and Alumni Relations professionals play a key role in overall advancement success and in helping your institution raise more money. However, there are no easy answers on how best to measure effectiveness in these areas. In today’s advancement shop, return on investment (ROI) is important to know and understand – not only for your major gifts program – but for all aspects of your program. This webinar will provide you with specific approaches and methods to quantify the work of Annual Giving and Alumni Relations staff.
Led by Jason McNeal, partner at Gonser Gerber, this webinar is designed for advancement and development leaders and directors, as well as staff in the annual fund and alumni relations programs.
Topics we will cover include:
- Why use metrics?
- Common metrics in annual fund and alumni relations
- Using metrics to improve results
- Steps to implement your own metrics program
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
Mid-Level or New Advancement Professionals – For staff who already know the basics, want to refine their skills, support or supervise the annual fund or alumni relations programs, or who are newer to the profession and want to engage quickly and efficiently.
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Gift Officers
- Alumni/Constituent Relations staff
- Database and Prospect Research staff
Jason McNeal, Ph.D., Gonser Gerber partner, is a recognized authority on advancement leadership for non-profit and educational organizations. Having served as the chief advancement officer at East Georgia College and Maryville College (TN), he also has consulted with institutions throughout the U.S. and Canada for the last decade. Dr. McNeal has written extensively on key issues in non-profit fundraising and leadership including his blog that you can find at http://www.jasonmcneal.com.