Listen to your alumni and follow the lead of your institution’s mission. You might be surprised how much they have in common! We all want what is best for our organizations and those we serve. By systematically surveying our audiences and using what we learn to align our work with institutional strategy and goals, we can develop programs that make a difference.
Join us for this webinar where we will examine how to better understand constituent sentiment and improve strategic campus partnerships. We will focus specifically on connecting alumni engagement with advancement/development, marketing, admissions and career services.
From developing and utilizing survey results and volunteer boards to creating shared goals and structures on campus, this webinar will provide real-life examples and practical next steps for working across campus to make alumni engagement more relevant and impactful.
Presented by Scott Travis, Executive Director of Alumni Engagement at Hope College, we will hear how one college is using alumni feedback to reprioritize resources and improve alumni engagement through campus partnerships.
• Surveying alumni and applying what you learn
• Crossing department lines to implement change
• Aligning alumni programs around institutional strategic plans
• Creating new programs to respond to alumni needs
• Engaging alumni in the student recruitment process
• Modifying annual giving strategies based on alumni interests
• Meeting student and alumni needs by creating valuable career connections
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
- Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
- New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.• Alumni/Constituent Relations staff
• Development Directors
• Annual Giving staff
• Admissions staff
• Career Services staff
• Major Gift and Planned Giving staff
• Communications and Public Relations staff
Scott Travis has more than a decade of experience working to create programs and build relationships to help alumni, families and friends remain a vital part of the success of Hope College. Today, he works closely with Alumni and Family Engagement, the Global Travel Program, Hope Academy of Senior Professionals (HASP) and the Alumni Association Board of Directors. He also works to develop a stronger corporate and employer engagement program in partnership with Hope’s Boerigter Center for Calling and Career.
Scott studied management and communication at Hope College and earned an MBA with an emphasis on marketing and non-profit management from Grand Valley State University. Prior to his current responsibilities, Scott was a small-business owner and worked in media relations for the Philadelphia 76ers of the National Basketball Association (NBA). He also coordinated conferences on campus and helped organize a centralized ticket office when Hope’s DeVos Fieldhouse first opened in 2005. He has previously worked with annual giving and development services and has served as a First Year Seminar instructor and academic advisor. He presents at higher education conferences and seminars on the topic of program development and analytics within the field of constituent engagement. You can follow Scott on Twitter via @satravis.