The art of asking a donor for a major gift requires an understanding of your donor’s motivations and aspirations with their philanthropy and the difference they want to make in the world through your institution. But in order to match their goals with yours, you need to have a firm grasp on your institution’s vision and mission – not just for your advancement program, but for your whole institution, starting with your leadership.
In this webinar, presented by Senior Consultant Walter Collins, we will discuss the importance of a clear vision and mission, and how that clarity makes soliciting your prospects all that much easier.
In this program, we will cover:
- The definition and purpose of an institutional vision and mission
- How to craft a relevant vision and mission statement
- Making sure your strategic plan helps realize your vision and mission
- How to make the connection between the donor and your vision, mission and strategic plan
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
- Chief Advancement Officers – Especially if this is your first time leading a team
- Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
- New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Major Gift and Planned Giving staff
- Alumni/Constituent Relations staff
- Campaign staff
- Communications and Public Relations staff
Walter Collins, Senior Consultant, Gonser Gerber, joins us with more than 18 years of fundraising experience in a variety of senior leadership roles. Most recently, Walter served as Vice President of Advancement for San Francisco Theological Seminary, helping the Seminary grow its annual giving, major gifts, leadership giving, and foundation giving support. Prior to his time at the Seminary, Walter served as the Vice President for Advancement, Alumni Relations and Asset Management at Pacific Union College, Executive Director of the California Symphony Orchestra, and President and CEO of United Way in California.