Most institutions utilize comprehensive campaigns as a primary method for attracting funding for facility, endowment, and operational priorities. While comprehensive campaigns can be transformational, they also tend to be time-consuming for leadership, staff members and volunteers. And when you have a small staff, you may even wonder if you can successfully navigate through a campaign because of the time commitment and focus that is required.
This Gonser Gerber Institute webinar focuses on the critical ingredients to address during the planning, launch, momentum, and conclusion of a comprehensive campaign, specifically for those institutions that have a smaller staff, tighter budgets, rely heavily on volunteers, and who need to continue operating their programs during a campaign.
Topics we will cover include:
- Planning for Your Campaign
- Recruiting and Managing Volunteers
- Utilizing Your President/CEO and Board Members
- Balancing Your Workload
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
- Chief Advancement Officers – Especially if this is your first campaign to lead.
- Mid-level Advancement Professionals – For staff who already know the basics and need to refine skills in defined areas.
- New to Advancement – For professionals new to the advancement profession – whether this is your first job or you’re a workforce veteran.Including:
- Campaign Volunteer Leaders
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Major Gift and Planned Giving staff
- Alumni/Constituent Relations staff
- Prospect Researchers
- Campaign staff
- Communications and Public Relations staff
Jack Ewing, Senior Consultant, joined Gonser Gerber in 2018 after serving as the Chief Executive of two institutions of higher education and two religious nonprofit organizations over 23 years. He served as President of Dakota Wesleyan University where he was responsible for establishing the solid foundation on which the institution’s current success was established. Following DWU, he served as President of Mount Union College (now the University of Mount Union) with great success in strategic planning, fundraising, and campus development. Most recently, Jack served as the Executive Director and CEO of Lake Junaluska Conference and Retreat Center, the largest United Methodist conference center in the world. There, he was responsible for transforming an organization heavily dependent on church funding to one that is thriving without any denominational support. Strategic planning and focused campaigns were the key to this success.
Walter Collins, Senior Consultant, Gonser Gerber, joins us with more than 18 years of fundraising experience in a variety of senior leadership roles. Most recently, Walter served as Vice President of Advancement for San Francisco Theological Seminary, helping the Seminary dramatically grow its annual giving, major gifts, leadership giving, and foundation giving support. Prior to his time at the Seminary, Walter served as the Vice President for Advancement, Alumni Relations and Asset Management at Pacific Union College, Executive Director of the California Symphony Orchestra, and President and CEO of United Way of the Wine Country in California.