One would be hard-pressed to identify a more over-used phrase in the development field today than “donor engagement.” We are bombarded with encouragement to “engage more donors,” to spend more time in “donor engagement” activities, and to create more specific plans to “engage donors” through various activities and events.
But what does “donor engagement” actually mean? Is “donor engagement” best defined as involving a donor in some kind of volunteer experience? Or, is a donor invited to an event understood to be “engaged”? Or, does “donor engagement” simply mean they are on our mailing list? And, once a clear understanding of the term is achieved, a more important question becomes, how can you and your team do it better?
Whether you are engaging a donor through an event, personal visit, volunteer experience, survey, or via some other approach, there are specific skills which need to be developed to enhance the experience and achieve a more productive outcome. It is one thing to agree that “donor engagement” is important to raising more money and a wholly different thing to develop the skills to do it effectively.
In this Gonser Gerber Institute webinar, we will focus on the most important of the skills leading to the authentic engagement of your donors. Join Jason McNeal, partner, Gonser Gerber, as he addresses the engagement problem in our industry, reveals what advancement should do to encourage engagement, shares ways to engage better, and shares listening skills that will improve your performance as an advancement professional.
Topics we will cover include:
- Defining Donor Engagement
- Do We Have an Engagement Problem?
- Achieving Authentic Engagement: The Key to Raising More Money
- The Silent Skill: Listening
- The Art of Inquiry: Where Listening Begins
- Measuring Engagement for your Program
- Enhancing Your Results
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
This program is designed for staff who already know the basics, want to refine their skills, support or supervise all types of donor engagement programs, or who are newer to the profession and want to engage quickly and efficiently.
• Chief Advancement Officers
• Development Directors
• Annual Giving staff
• Major Gift and Planned Giving staff
• Alumni/Constituent Relations staff
• Prospect Researchers
• Campaign staff
• Communications and Public Relations staff
Jason McNeal, Ph.D., Gonser Gerber partner, is a recognized authority on advancement leadership for non-profit and educational organizations. Having served as the chief advancement officer at East Georgia College and Maryville College (TN), he also has consulted with institutions throughout the U.S. and Canada for the last decade. Dr. McNeal has written extensively on key issues in non-profit fundraising and leadership including his blog that you can find at http://www.jasonmcneal.com.