A campaign is on the horizon…
How do you best position your program for success? How do you translate your institutional needs into successful campaign objectives? How do you inspire prospective donors to make transformational gifts?
At the root of every successful campaign is a solid campaign plan.
Join our Gonser Gerber consultants as they walk you through everything you need to know for a successful campaign.
A campaign is not an endeavor that can be taken on by one department or just the institutional leadership – your entire community needs to be prepared when you are in “campaign mode”. This workshop will outline what you need to do to get everyone at your institution ready to engage in a campaign – this includes leadership across your organization, your current and potential donors, and your advancement staff.
Attendance is limited for this Gonser Gerber Institute intensive two-day workshop that will get you ready to begin a campaign. Designed for members of your leadership team and advancement staff, participants will have a hands-on experience in addition to the opportunity to learn from experienced professionals in all phases of the campaign. Participants will also be given the tools and time they need to actually begin planning for their campaign.
Topics we will discuss include:
- From Strategic Plan to Case Statement
- Assessing Internal Readiness
- Identifying and Utilizing Campaign Volunteers
- Campaign Budget and Resources
- Quiet Phase
- Monitoring and Measuring Your Success
Registration and Hotel Information:
Gonser Gerber Institute workshops cost $995 per registration, $895 for each additional registration from the same institution. Current clients of Gonser Gerber receive a discounted fee of $795 per registrant. The workshop will provide lunch on Thursday. The workshop will take place at the Hampton Inn and Suites by Hilton Chattanooga/Downtown. A limited number of rooms have been secured at the rate of $149 a night. Room reservations include breakfast and wifi. Reservations must be made by April 22, 2020. Hotel Details and Links are available here.
Jane Eaves, Gonser Gerber partner, provides comprehensive consulting services to colleges, universities, independent and Catholic schools, religious orders, major university alumni associations, health care institutions, and cultural organizations. An active speaker and lecturer with more than 30 years of development experience, Ms. Eaves has spoken on topics such as major gifts, emerging trends in annual giving, development planning, and planned giving.
Nancy Oliver Gray, CFRE, joined the firm in 2017 as a Senior Consultant. Prior to joining Gonser Gerber, Nancy served as president of Hollins University from 2005-2017, retiring as president emerita in 2017. Prior to her presidencies, Nancy served as vice president for external relations at Rider University and vice president for seminary relations at Princeton Theological Seminary. She is currently a member of the boards of Princeton Theological Seminary, Mill Mountain Theatre, the Roanoke Symphony Orchestra, and the Advisory Board for the Virginia Tech School of Public and International Affairs.