Successful Advancement programs start with an Advancement Plan which ensures that all staff are working in the same direction and that institutional leadership understands what the advancement program will accomplish during the fiscal year. This plan should be created with participation from staff executing the plan and be coordinated by the advancement leader in conjunction with institutional goals. The plan takes into account the strategic plan of the institution, challenges or opportunities presented by the external environment, and the budget allocated for advancement operations.
But finding the time to create a well thought out plan that provides measurable goals and focuses effort on activities that meet these goals for all members of your team can be daunting and difficult. Join us for this Gonser Gerber one-day workshop focused on getting you ready and started on your annual advancement plan.
Workshop facilitator Jane Eaves, Partner with Gonser Gerber, will spend the day with you, helping to establish the most important aspects of your program plan, including how and why to set goals, priorities, deadlines, and aspirations. She will then lead you through an afternoon session of starting to build your outline and framework for your plan that you can complete with input from your team quickly once you get back to your institution.
Who Should Attend
This program is designed as a strategic resource for senior-level and mid-level leaders. If you are new to advancement, this will help you gain the skills you need to lead an effective program. If you are a seasoned veteran, this will give you new ideas on how to plan your work for a comprehensive program.
• Chief Advancement Officers including Vice Presidents, Assistant Vice Presidents and Associate Vice Presidents or Development Directors
• Secondary or Higher Education, Non-Profit Organizations, Healthcare, or Religious Organizations are all welcome
Our topics include:
- Elements of a strategic framework to know and use for your planning
- How to set goals and which goals you need to focus on
- Executing your plans
- Program plans for all the elements of your advancement program, including:
- Advancement Services
- Alumni/Constituent Relations
- Prospect Research
- Annual Fund and Annual Giving
- Major and Planned Giving
- Marketing and Communications
The fee for this one-day, hands-on workshop is $595 for the first registrant, and $495 for each additional person from your institution. Current clients of Gonser Gerber consulting get a discounted rate of $495 per person. That fee includes a notebook of materials, lunch, and a one-day workshop presented by Gonser Gerber consultants. Attendance is limited to 14 people. This is an intensive day and is most successful if participants stay through 5:00 p.m.
For those of you who are traveling, there are several hotel options available that are within walking distance to our workshop. Check out this Resource Document for a list of your options and rates, as well as a list of local restaurants and a map.
Gonser Gerber Institute workshops allow you the opportunity to work with experienced faculty, learn from your peers, and offer you the tools you need to develop work plans that will help you do your job better. Join us for this program to refresh your skills, learn new techniques, explore what your peers are doing, and provide you with the time to enhance your program.
M. Jane Eaves, Gonser Gerber partner, provides comprehensive consulting services to colleges, universities, independent and Catholic schools, religious orders, major university alumni associations, health care institutions, and cultural organizations. An active speaker and lecturer with more than 30 years of development experience, Ms. Eaves has spoken on topics such as major gifts, emerging trends in annual giving, development planning, and planned giving. Her professional experience prior to joining Gonser Gerber includes the University of the South, Darlington School, and Sheridan School.