Do any of these situations sound familiar?
• Your Board told your President that they want to launch a campaign next fiscal year.
• The institution’s strategic plan has construction of a new facility named as a top priority.
• The new President has promised to double the number of endowed faculty chairs.
Do you find yourself asking, “So now what?”
For more than 70 years, Gonser Gerber Advancement Consultants have been working with clients in education, healthcare, non-profits, and religious organizations in assessing their potential campaign goals, scope, strengths, and potential obstacles and challenges. In this work, which we call a campaign readiness study, we help organizations communicate capacity, generate interest of prospective donors, identify campaign leaders, and help decision makers conceive an achievable and successful campaign that can help your Institution further its mission and reach its fullest potential.
A good campaign readiness study will provide you with personalized, data-driven deliverables that informs your campaign decisions. It will assess your internal program, review external factors, gauge interest and intent of your top prospects, and submit concise recommendations based on this research.
Join Senior Consultant Kent Huyser for the one-day virtual workshop where we will walk you through the value of a campaign readiness study. In this program, we will spend time illustrating the vital steps of a study that help professionals gather information and ultimately help your institution decide whether you are ready for a campaign.
9:30 – 10:00 am Welcome and Introductions
10:00 – 10:30 am Why a Campaign Readiness Study?
10:30 – 10:45 am Morning Break
10:45 – 11:45 am Internal Program Assessment
11:30 – 12:15 pm Lunch
12:15 – 1:15 pm External Market Assessment
1:15 – 2:00 pm Report on Findings
2:00 – 2:15 pm Afternoon Break
2:15 – 2:45 pm Prospect Information – What’s Confidential, What’s Shared
2:45 – 3:30 pm Expectations for Your Team – What you need to do in advance, during and after for the most successful study possible
3:30 pm Final Questions and Wrap-Up
The fee for this one-day, virtual workshop is $595 for the first registrant and $495 for each additional person from your institution. Current clients of Gonser Gerber consulting get a discounted rate of $495 per person. Attendance is limited to 15 people.
Kent Huyser, senior consultant at Gonser Gerber, has more than 16 years of experience in non-profit and advancement leadership. Prior to joining Gonser Gerber, he worked in Advancement leadership positions in three different institutions of higher education in the Kansas City metropolitan area (William Jewell College, University of Missouri-Kansas City, and Metropolitan Community College, Kansas City).