Annual Giving and Alumni Relations professionals play a key role in overall advancement success and in helping your institution raise more money. However, there are no easy answers on how best to measure effectiveness in these areas. In today’s advancement shop, return on investment (ROI) is important to know and understand – not only for your major gifts program – but for all aspects of your program. This webinar will provide you with specific approaches and methods to quantify the work of Annual Giving and Alumni Relations staff.
Led by Walter Collins, Senior Consultant at Gonser Gerber, this webinar is designed for advancement and development leaders and directors, as well as staff in the annual fund and alumni relations programs.
Topics we will cover include:
- Why use metrics?
- Common metrics in annual fund and alumni relations
- Using metrics to improve results
- Steps to implement your own metrics program
Who Should Attend:
Mid-Level or New Advancement Professionals – For staff who already know the basics, want to refine their skills, support or supervise the annual fund or alumni relations programs, or who are newer to the profession and want to engage quickly and efficiently.
- Chief Advancement Officers
- Development Directors
- Annual Giving staff
- Gift Officers
- Alumni/Constituent Relations staff
- Database and Prospect Research staff
The fee for this webinar is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time no matter where you are located. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Walter Collins, Senior Consultant, Gonser Gerber, joins us with more than 18 years of fundraising experience in a variety of senior leadership roles. Most recently, Walter served as Vice President of Advancement for San Francisco Theological Seminary, helping the Seminary dramatically grow its annual giving, major gifts, leadership giving, and foundation giving support. Prior to his time at the Seminary, Walter served as the Vice President for Advancement, Alumni Relations and Asset Management at Pacific Union College, Executive Director of the California Symphony Orchestra, and President and CEO of United Way of the Wine Country in California.