Hesston College is not that much different than your institution – a smaller, newer advancement staff facing the challenges of a pandemic that requires them to approach their work differently, and looming fundraising goals to meet this year and lay the foundation for exponential growth moving forward.
Instead of standing still or freezing in their tracks, the advancement team at Hesston decided to use data to help them approach their work and prioritize their time. Using their database to provide discovery prospect data, and building off a stagnant annual fund leadership giving society, the team rebranded, found matching gifts, meet their individual goals for visits and solicitations, and encouraged each other along the way, to experience a 10% growth in their annual fund.
Join the Gonser Gerber Institute for our upcoming webinar featuring Rachel Swartzendruber Miller, the Vice President of Advancement at Hesston College. Rachel will share how her team pushed through this challenging year to keep their eyes focused on their annual fund, specifically by rebranding their “Partners” giving society.
Topics We Will Cover Include:
- Metrics for each member of the Advancement Team
- Strategy to Ensure Discovery Calls were Made
- The Impact of Matching Gifts
- Annual Fund Giving Levels
- Reviewing the Reports that Encouraged Team Members
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
This program is designed for those team members involved with solicitations at your institution, including vice presidents, directors of development, gift officers, annual fund staff, advancement services team members, and those who support the development and advancement efforts of your institution. We welcome any type of institution that would like to explore expanding or developing annual fund strategies that include giving societies.
Rachel Swarzendruber Miller has been the vice president of advancement at Hesston College since 2019. Prior to this role she served as the vice president of enrollment at Hesston for nearly ten years. Before her work at Hesston she was the director of national convention planning for the Mennonite Church USA denomination. In 2015, Rachel completed her Ph.D. in leadership studies from Andrews University (Berrien Springs, Mich.). Her dissertation titled, “Crisis communication and university presidential leadership: A rhetorical analysis of three case studies,” displays the importance of servant leadership within crisis communication. In addition to her Ph.D., Rachel is a graduate of Hesston (Kan.) College and Goshen (Ind.) College and has a master’s degree in communication from Wichita (Kan.) State University.