Development leaders can find it difficult helping colleagues understand the importance and value of development. Our work can be nuanced, and the “art and science” of securing philanthropic resources is often difficult to grasp for those not working daily in the field. Others may view development simply as an organizational expense as opposed to an investment. As development leaders, though, we understand that our work entails a diverse set of engagement strategies for a variety of constituencies, and some of these strategies are not designed, in and of themselves, to have an immediate financial return.
Helping our colleagues better understand the value of our work is essential. Assuring them that some of our programs and initiatives, while not providing an immediate financial return, are necessary for enhancing the likelihood of significant future philanthropic revenue is a key part of shaping their understanding.
In this Gonser Gerber Institute Webinar, we will review the ways you can communicate with colleagues across your organization to enhance their understanding and value of the development enterprise. Our aim is to provide a clear, concise, and compelling rationale regarding development work and why it is wise for organizations to view development as an investment.
Topics we will cover include:
- Relationship Building Takes Time and Effort
- There Are No Formulas
- Asking for Money Isn’t the Real Work
- Technology Can Help but Can’t Replace
- Focus on Lifetime Giving Value
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of presentation and a recording of the webinar with your registration.
Who Should Attend
This program is designed for development leaders who are communicating the value of their team with leaders, colleagues, volunteers, senior staff, and board members. This could include vice presidents, chief advancement officers, or development directors. We also encourage gift officers and annual fund staff, alumni/constituent relations staff, database and prospect research staff, chief financial officers, or the president/head of school.
About Your Faculty
Kent Huyser is a senior consultant at Gonser Gerber and has more than 17 years of experience in non-profit and advancement leadership. Prior to joining Gonser Gerber in 2016, he worked in Advancement leadership positions in three different institutions of higher education in the Kansas City metropolitan area including William Jewell College, University of Missouri-Kansas City, and Metropolitan Community College in Kansas City.
Gonser Gerber was founded in 1950 as the nation’s first comprehensive advancement consulting firm and provides our clients with individually-crafted consulting relationships. Over 800 organizations have been served over those years, resulting in innovative solutions, improved philanthropic performance, and goals achieved.