In this time of hyper-communication, from news about the pandemic, protests against injustice, school and college stressors, to public health and safety concerns, engaging your constituents meaningfully is more important than ever. Virtual communications are so popular right now that not only grandparents are using Zoom, but great-grandparents are as well. Virtual messages, video addresses and virtual conversations have become an accepted way of communicating in a very short time. But it doesn’t come naturally to everyone and long-standing communications practices can be slow to change.
At Gonser Gerber, we believe that one way you can reach through the communication clutter is to establish direct constituent engagement with the leader of your organization. This connection between your chief executive and your constituents can be challenging to coordinate, strategize and maintain, but experience and research affirms that you will see greater engagement, stronger support, and happier donors because of it.
In this webinar, presented by Gonser Gerber Partners Jane Eaves and Jason McNeal, we will address emerging strategies designed to create stronger connections between leadership and constituents, key messages you should consider sharing, and the techniques and strategies to make it easier to get the most out of your CEO’s communication efforts.
Topics we will cover include:
• Proven strategies to engage groups and individuals virtually
• Messages to Inform, Inspire, and Engage
• Connecting with Donors, Prospects, Volunteers and Others
• Getting Your Messages Out There – Video, Social Media, Email
• Tips to Improve the Presentation of your Virtual Communications with your Leaders
The fee for this webinar is $295 per institution. One fee covers your entire team. Current Gonser Gerber clients’ fee is $145. Once one person from your institution registers, we send you instructions on how to get additional links for each of your team members to log in.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
Who Should Attend
This program is intended for staff and leaders who communicate with donors, prospects, alumni, friends, and other constituents. This includes those who plan, craft and implement communications with and for institutional leaders as well as those who help produce and promote more general communications for wider audiences. Specific focus will be paid to communicating effectively with various constituencies during our current environment of global pandemic, racial inequity and protests, virtual learning, and economic volatility.
This could include:
• Leadership – President, Chancellor, Head of School, CEO
• Chief Advancement Officers
• Advancement leaders and staff
• Communications and public relations staff
• Admissions and enrollment staff
M. Jane Eaves, Gonser Gerber partner since 1999, provides comprehensive consulting services to colleges, universities, independent and Catholic schools, religious orders, major university alumni associations, and cultural organizations. An active speaker and lecturer with more than 30 years of development experience, Jane has spoken on topics such as major gifts, emerging trends in annual giving, development planning, and planned giving.
Jason McNeal, Ph.D., Gonser Gerber partner, is viewed as a trusted advisor by educational, healthcare, and nonprofit leaders throughout North America. Having served as the vice president for advancement at one of the 50 most historic colleges in the U.S., Jason been providing leadership and advancement consulting services for the last 13 years. Dr. McNeal is a frequent presenter and has written extensively on key issues for nonprofit fundraisers and leaders including his blog that you can find at http://www.jasonmcneal.com.