You may have thought you were doing a fine job managing your annual fund – hosting small phonathons, doing a few events and auctions, sending out one or two direct solicitations. And then the pandemic hit, and everything changed. We can’t have events, we can’t host volunteer callers, our students and parents are worried about being in the classroom or residential halls.
It is now that we must build a foundation for our annual fund that is stronger than ever. We must remind ourselves of the fundamentals that support a robust annual giving program, and work on those building blocks that support our programs and grow over time. Just as our major gift colleagues are focusing on reconnecting with prospects and donors, the annual fund team must spend time reminding our constituents about our mission and how we can best serve our k – through – 12th grade students.
This webinar, presented by Mike Littell, Vice President for Advancement at Saint Xavier High School, will discuss the changes that have happened to independent school fundraising teams over the last year, and examine the ways in which we can use this experience to help us focus and strategies for annual fund growth.
Topics we will cover include:
- The effects of the pandemic on Independent school fundraising
- Reviewing the fundamentals (direct mail, phonathon, online, personal solicitations)
- The real purpose of events
- Fundraising for scholarships
- Using our head of school and volunteers
Who Should Attend:
This program is designed for an Independent School audience. We welcome others, but our focus will be on the importance and impact of a strong annual giving program for independent schools. We invite development and advancement team leaders, annual fund specialists, advancement services, and other staff members to attend.
The fee for this webinar is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration. This webinar is a broadcast of a recorded program, so any of your questions will be addressed in a follow-up email message at a later date.
Michael Littell joined the firm in 2007 as a Senior Associate and has been in the advancement field since 1982. Beginning his 35th year with Saint Xavier High School, a private Catholic school for young men, Saint Xavier’s advancement program has earned several honors and awards including ten CASE Circle of Excellence Awards for Overall Development Performance most recently in 2018 and a Grand Gold CASE award for video productions. He recently received The Robert Bell Crow award from CASE – the highest honor bestowed upon an independent school advancement professional, recognizing dedication to an institution and to the entire profession.