An effective way to secure large gifts from high-capacity donors is through the Triple Ask Strategy. Whether you are in a campaign or just trying to make your way through your portfolio, working with your donors on a Triple Ask Strategy allows you and your prospects to think long-term about their commitment to your institution.
Your Triple Ask Strategy focuses on the notion of “gift planning” with the donor. It is a way for you, as a solicitor, to discuss what their vision is for how they see their legacy with your institution and help them consider an annual gift, capital or endowment gift, and a planned gift, all towards your campaign objectives or institutional vision. By working with the donor to plan the gift, you create a stronger personal relationship and can more fully understand their philanthropic objectives and where your institution stands within those objectives.
By asking for more than one type of gift, you’re not only benefitting your organization’s goals, but you’re thinking of the donor’s philanthropic objectives, time, and generosity.
Join us for the Gonser Gerber Institute webinar, presented by Mike Littell, senior consultant at Gonser Gerber and Vice President for Advancement at Saint Xavier High School. Mike and his team recently completed a very successful $52 million campaign, including $20 million in a planned giving pipeline, which was generated by including triple asks in their solicitations.
Topics we will cover include:
- What is a triple ask strategy?
- What your team needs to do before these asks
- How to begin these conversations with donors
- Monitoring current and future giving
- Cultivating, stewarding, and recognizing donors who contribute in multiple ways
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
Who Should Attend
This program is designed for any organization that would like to incorporate a triple ask strategy into their development department goals. This includes educational institutions, non-profit organizations, health, arts and social services. We invite your whole team to participate, but we think it will be especially beneficial to gift officers, portfolio and database managers, vice presidents and directors, and those in your annual fund.
Michael J. Littell has been in the advancement field since 1982. He has worked for two private universities and an independent school during those years. Serving in his 36th year with Saint Xavier High School, a private Catholic school for young men in Louisville, Kentucky, Littell directs a staff of ten who generate $6.0 million in charitable gifts each year. During his time at St. X, he has successfully executed multiple capital campaigns, developed the $1,000 Leadership Giving Society from less than 50 members to over 1,100, and seen the school’s endowment grow from $200,000 to over $41.0 million. In December 2021, Saint Xavier announced the completion of its $51.0 million comprehensive campaign for scholarships, endowment, and capital projects, by reaching $52.1 million in gifts and pledges.
Saint Xavier’s advancement program has earned several honors and awards, including eleven CASE Circle of Excellence Awards for Overall Development Performance. At the 2020 CASE-NAIS Conference, Littell was named the Robert Bell Crow Award recipient for outstanding service to his school, the profession, and CASE. He is very involved in his Catholic Parish, married to Amy, and has four children. He received his bachelor’s degree from Trine University (Indiana) and his MBA from Bellarmine University (Kentucky).
Gonser Gerber was founded in 1950 as the nation’s first comprehensive advancement consulting firm and provides our clients with individually-crafted consulting relationships. Over 800 organizations have been served over those years, resulting in innovative solutions, improved philanthropic performance, and goals achieved.