Appealing to young donors is a challenge for institutions of all types. We may ignore them because we think they don’t have any disposable income, so it’s not likely that they will give, or give much. Presenting ourselves in interesting and relatable ways, sufficiently proving our thoughtful stewardship of their donations, effectively using social media platforms for outreach and engagement, navigating the variety of financial platforms like Venmo or Zelle, and even locating and maintaining their best contact information can feel daunting to an already busy Advancement team.
Young donors are the key to future, sustainable giving, and there are tried-and-true practices that we shouldn’t forget when it comes to the young and new donor pool. In this webinar, presented by Erin Phillips, senior consultant at Gonser Gerber, we explore the ways that you should be engaging your young donors. From messaging to methods, we will share steps that you can take to make sure you don’t turn off those young donors before they even begin to give. Our program design includes time for questions throughout the webinar so that we can hear from you about your experiences, your challenges, and even what you’ve found works great for your young donors.
Topics we will cover include:
- Case for support for young donors
- Reviewing methods of donating that are especially attractive to young donors
- Strategies for the engagement and cultivation of a new young donor
- Time, treasure talents- maximizing young donor impact
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
This program is designed for any organization that is trying to appeal to young donors, ranging from high school into their early to mid-twenties. This could include educational intuitions, social service, health care, religious organizations, arts organizations, and others. We invite institutional leaders, members of the advancement and development teams, gift officers, annual fund teams, volunteers, the young and the more seasoned.
Senior Consultant Erin Phillips has more than 20 years of experience in a variety of advancement and executive leadership positions. Most recently, Erin served as Senior Vice President of Enterprise Development for National Community Renaissance, assessing and implementing profitable enterprises and partnerships that will help provide more affordable housing to those in need. Prior to her time at National Community Renaissance, Erin was Executive Director of the Riverside University Health System Foundation, President & CEO of Children’s Fund, Assistant Vice President for University Advancement at California Baptist University, and Alumni & Constituent Relations at University of California, Riverside.
Gonser Gerber was founded in 1950 as the nation’s first comprehensive advancement consulting firm and provides our clients with individually-crafted consulting relationships. Over 800 organizations have been served over those years, resulting in innovative solutions, improved philanthropic performance, and goals achieved.