A key aim of our advancement work should be to gain deeper awareness of our donors (and prospective donors). What do they believe about our institution? What is their motivation to volunteer? To give? What are their specific reasons for engaging with us? How would they describe their values? What other organizations do they support…
On Demand Program
In this webinar, presented by Kent Huyser of Gonser Gerber, we will discuss the reasons why the annual fund case statement is so effective, take a look at an example of an annual fund case statement, and plot the ways to create and share your own effectively and efficiently.