Becoming Expert vs. Becoming An Expert

Becoming expert (adjective) is different than becoming an expert (noun). The former implies a willingness to embrace a developmental journey focused on enhancing one’s experience, knowledge, skill, adroitness.  The latter evokes a desire to seek a position or standing among others. Becoming an expert is an end result in which one is viewed as a…

Translations

The primary role of your case statement is to translate the funding priorities of your institution into messages prospective donors will embrace with enthusiasm. This translation occurs in two fundamental ways: First, your case needs to do the practical work of translating all of your “institutional speak” into everyday language that regular folk understand.  Acronyms, jargon, and…

Taking Notice

It’s easy to take notice of the mass happenings. The red news banner on the bottom scroll of your television visibly blaring the phrase, “Breaking News.” The homerun in the 9th inning of a tied world series game that has everyone in the stadium on the edge of their seats. The Netflix show that everyone…

Working Large

All advancement programs have finite resources, both human and financial. The idea that you can spend whatever you wish to accomplish your goals and aims is not reality.  Sure, advancement budgets at some institutions are larger than at others, but there is always a limit.  And, over the last few years – regardless of the…

Blah, Better, Best

Ineffective gift officers will (perhaps) spend time with prospective donors; Better gift officers will spend time with prospective donors.  And they, also, will invite the gift; The best gift officers will spend time with prospective donors.  They, also, will invite the gift.  And they will utilize the influence of others to increase the chances that…

Time and Money

Most every institutional and advancement leader will say they want to raise more money in the future.  In fact, most will say adamantly that they need to raise more money in the future. However, many leaders will also say in the very next breath, “but we don’t have money to add a new gift officer position.” Or,…