It’s easy to take notice of the mass happenings.
The red news banner on the bottom scroll of your television visibly blaring the phrase, “Breaking News.”
The homerun in the 9th inning of a tied world series game that has everyone in the stadium on the edge of their seats.
The Netflix show that everyone is binging.
The huge gala event with the 450 item silent auction in support of your local nonprofit.
Far more difficult to take notice of the smaller, more subtle and individualized developments.
The change in mindset from me to we.
The growing sense of grit and determination to enhance our positive impact.
The understanding that planning with others is more helpful than planning for others.
Embracing the concept that institutions which invest regularly in thanking donors meaningfully are creating a distinctive donor experience as compared to other nonprofits.
The big, mass happenings may have the advantage in capturing our attention.
But, it is the small, individual mindset-changes and habits we development that should capture our imagination.
This article was originally posted on Jason’s Blog in September 2022. To read more, visit www.jasonmcneal.com.
