Most advancement leaders agree:
- Major and principal gifts most often emerge from longer-term, trusting relationships built with donors on a foundation of personalized, face-to-face interactions.
- Annual giving programs are most effective when they are built on a foundation of consistent, multi-channel direct invitations to give.
- Special events should be few and are inefficient for fundraising.
And, then, advancement budgets reflect:
- Nominal budgeted amounts for gift officer travel, meals, and lodging.
- Significantly decreasing budgeted amounts for direct mail and minimal (if any) for phonathon programming.
- Increasing percentages of total budgets being allocated to fundraising events.
Today you may be making budget decisions based on the amount of dollars available to you and repeating what you’ve done in the past.
Tomorrow’s budgeting decisions and allocations, though, should reflect a solid philosophical approach, thoughtful plans, and proven strategies.
How we make a decision impacts the decision itself.
This article was originally posted on Jason’s Blog in October 2022. To read more, visit www.jasonmcneal.com.
