There are 2 primary components that lead to effectively inviting people to engage more deeply. First, we have to have clarity in what we want them to do. What, specifically, are we asking of them? Give for the first time? Attend an event? Be a member of the governing board? Increase their giving to a…
There are two types of pressures gift officers can embrace. On the one hand, many gift officers can feel pressured to invite the biggest possible gift from a donor as quickly as possible. This pressure can cause gift officers to feel as if they have to “ask big,” and “not leave money on the table,”…
March 6, 2024
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In this Gonser Gerber Institute Quick Bite program, we will discuss how to manage your end of the fiscal year expectations and what messages you should be communicating to your donors and prospects at this time.
“We’ve gotten some push-back from the direct mail piece we sent. People are saying we ask for money all the time.” “People complained that we sent too many emails on our giving day.” “We’ve had people hang up on our phonathon callers.” Whenever I hear these types of observations from advancement folk, I regularly ask…
Not when or where do you think best. We all have stories of that a-ha moment while taking a shower or waking up with the solution to an especially thorny problem we are facing. But, how do you think best? Do you think best by bouncing ideas off of other people? Do you think best by scribbling…
“I’ll ask them what impact they want to make.” This was the answer I received recently when I asked a gift officer what question they might pose to a donor couple in order to get into the major gift giving discussion the gift officer was seeking to have with them. On the surface, this would…
February 6, 2024
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In this Gonser Gerber Institute “Quick Bite” program, we will explore the value of your donors Individual Retirement Accounts as a giving opportunity. We will review what an IRA is, what it can mean for your institution, and how to talk about it with prospects and donors.
January 30, 2024
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During this webinar, Senior Consultant Nancy Gray will dive into some of the important work of your Governance Committee: the identification, qualification, and recruitment of new board members.
January 17, 2024
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With examples from a variety of non-profit institutions and organizations, Erin Phillips, Senior Consultant at Gonser Gerber, will highlight the most important aspects of successful donor relations programs.
What’s the 1 specific thing you want a prospective donor to do based on receiving your direct mail? What’s the 1 specific thing you want an alum to do based on their interaction with your social media campaign? What’s the 1 specific thing you want to accomplish with the prospective major donor during your visit?…