There is a simple reason headlines like this are used over and over again on fitness magazine covers or fitness posts on social media, etc.
They work.
For a whole host of reasons, many people seek slimmer midsections so they are curious about, “5 new ways. . .” As a result, such tried and trusty headlines garner more online traffic and sell more fitness magazines than other headline choices. In fact, this type of basic headline is so fantastically durable in its effectiveness to generate business that you will find versions of it across all fitness or health channels and throughout the year (not just after the holidays).
Annual giving professionals regularly spend considerable time asking what messages they should send via direct mail or email or social media to invite more gifts. Meanwhile, most all institutions have a basic mission that, when communicated in story form, generates tremendous charitable gift response.
If you are a school, college or university, it’s a story about a student whose life was transformed.
If you are a healthcare organization, it’s a story about a patient whose life was saved.
If you are an environmental or animal-related organization, it’s a story about the progress being made to secure the future of the natural world.
If you are an arts and/or cultural institution, it’s a story about an artist and the joy her art brings to so many.
Just because you might be tired of writing the same story with slightly different twists doesn’t mean your prospects and donors are.
In fact, most of them aren’t tired of it. It’s, actually, what they are seeking.
Just like those great abs.
This article was originally posted on Jason’s Blog in January 2023. To read more, visit www.jasonmcneal.com.
