We know that it is easier to ask for a second gift than the first gift. But the likelihood that we will get that second gift depends a lot on how we managed the relationship and funds from the first gift. Have we done enough recognition? Have we been timely and honored the donors wishes from the first gift? What type of impact has their gift made? How are we managing our relationship with this donor now that the gift was made? What are we doing right, what are we doing that inspires?
In this Gonser Gerber Institute webinar, we will explore the space between a donor’s first and second gift, typically referred to as Donor Cultivation. We will review the ways that we can make a donor feel connected and engaged, and eventually inspired to give again (and again, and again.)
Topics we will cover include:
- Why donors make their first gift
- What methods of cultivation make the biggest difference
- How to involve a donor and their family in your culture
- The people and places that make a donor feel connected
- Utilizing your board, volunteers, and other VIP constituents to help with cultivation
- Campaign gifts, pledges, and payments and their impact on your cultivation
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
This program is designed for those advancement team members that support donors through their various stages in the donor cycle. This could include vice presidents, directors, gift officers, planned giving or annual fund staff. It could also include staff members from advancement, such as a campaign director, major gift officer, director of development, and other staff.
About Your Faculty
Senior Consultant Tyson Pinion, Ph. D., has worked in higher education for 20 years having served in advancement, academic leadership, and enrollment management. Recent appointments include University of Findlay, Bowling Green State University, Purdue University, and Tiffin University. He has worked closely with a variety of departments and programs in higher education including extensive experience leading and managing all the direct reporting areas of advancement: annual giving, major gifts, planned giving, alumni relations, database management, and Board of Trustee and volunteer management. He has shaped policy in areas as diverse as admissions, scholarship management, financial aid, stewardship, marketing and branding, board governance, student affairs, and athletics.