Everyone expects “more.” Each year, our annual fund goal increases. Our new campaign will be the biggest ever. The goal for the number of donors next year will be more than this year’s goal. Getting to “more,” though, often means focusing on less. If our annual fund goal is increasing, who are the small subset of current…
Why are we reducing our direct mail solicitations from 4 per year to 3? Why are we no long conducting a phonathon to interactively engage donors and invite their gifts? Why are we continuing to plan for the next gala? Why are we no longer printing our magazine and only creating a digital version? Why…
This past week Jason’s Blog broke. The specifics don’t matter much (mostly because, while I’m comfortable with technology, I’m definitely not a techie and I still don’t fully understand what happened). Just that the site went down, it was not a simple issue, and I didn’t know how to fix it. So, it was time to do everyone’s favorite…