Gift officers want to help donors make a gift that will transform lives. It can feel daunting or overwhelming sometimes to think of just the right phrase to use when inviting your prospects and donors to give. Even after all the time spent in cultivation, and all the research you’ve done to make sure it’s the right project, the right time, and the right amount, you can still struggle with saying the words effectively to express the value to the mission and the impact their gift will make.
Developing deep donor relationships over time and using a prospect management process to bring the donor closer to your institution are part of the critical work it takes to move them into a position to give a gift. An additional part of this work, though, is the way in which you invite the gift. This conversation with the prospect and their family is incredibly important and takes genuine intent to be effective. What you say can be as important as how they respond.
In this Gonser Gerber Institute webinar, presented by partner Jason McNeal, Ph.D., we will review the most effective approaches in inviting major gifts. If you are regularly talking with prospects and donors about major gifts, this webinar is for you!
Join us as we review:
- Asking versus Inviting
- Preparation and Practicing
- How to Invite the Best Next Gift
- Active Listening
- Sample Phrases and Language
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
Who Should Attend
This program is designed for anyone in your advancement or development team responsible for raising funds from donors. This could include major and planned gift officers, annual fund staff, communications, community and/or alumni relations, and leadership. We welcome staff members from non-profit organizations, religious orders, secondary education, higher education, and others.
About Your Faculty
Jason McNeal, Ph.D., Gonser Gerber partner, is viewed as a trusted advisor by educational, healthcare, and nonprofit leaders throughout North America. Having served as the vice president for advancement at one of the 50 most historic colleges in the U.S., Jason been providing leadership and advancement consulting services for the last 15 years. Dr. McNeal is a frequent presenter and has written extensively on key issues for nonprofit fundraisers and leaders including his blog that you can find at http://www.jasonmcneal.com.