A strategic plan is foundational for any institution and helps you articulate your vision for the future. It serves as a roadmap for all activities and a guidepost for organizational prioritization and decision-making, and it serves in identifying and articulating fundraising priorities.
It can often be unclear how an Advancement Team should approach their work prior to, during, and after the Strategic Planning process. In this session, we will explore a comprehensive strategic planning process, and discuss the ways that Advancement, Development, Alumni Relations, Donor Relations, Stewardship, Communications, and other members of your department should be involved and excited about what a new Strategic Plan can mean for you and your prospects.
Topics we will cover include:
- Why Does a Strategic Plan Matter?
- Establishing a Planning Timeline
- Who Should Be Involved in Planning
- Advancement Division and the Plan
- Identifying Fundraising Priorities
- Updating and Communicating Results
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
Who Should Attend
This program is designed for team members who are responsible and involved in the work of their institution to fulfill the strategic vision and mission. This can include all members of a fundraising team, advancement operations and leadership, as well as constitute relations and communications. We invite members from education, non-profit and religious organizations to join us.
About Your Faculty
Senior Consultant Pam Spencer has more than 20 years of fundraising experience in a variety of senior leadership roles. Most recently, Pam served as Vice President of Advancement Services for Florida State University, helping the University complete a successful billion-dollar campaign and building a 44-member, high performing Division at the University focusing on data-driven, donor-focused decision making. Prior to her time at the University, Pam served as the Executive Director of Kent County Parks Foundation, Assistant Director of Corporate and Foundation Relations, Grant Writer, and Director of Prospect Management at Hope College, and Assistant Director of Development for Bethanna. She earned her master’s degree in Nonprofit Management at Eastern University.