Create or Magnify?

Whether we have 5,000 or 500,000+ constituent records in our database, the percentage of “engaged constituents,” is far less. For example, if we define “engaged” as giving recently, or showing up at an event, or interacting via social media, or opening an email, or receiving a direct mail piece, etc., it is not uncommon for…

Engaging Our Community

Advancement leaders talk a lot about “engaging our community.” It could be engaging our alumni community.  Or, even more specifically, engaging our young alumni community.  It could be engaging our town, city, or region.  It could be engaging our campus community.  Or, engaging our school community. But, we talk about “engaging our community” a lot. We make…

A Race To Indistinguishable

“How do we compare to other institutions like us?” “How are other institutions responding to this situation?” “Have you tried ChatGPT to create the letter?” Regardless of the work or metrics, it seems we are being encouraged from all sides to become more identical, more indistinct, less original, and less inspired. And, in an increasingly…