A campaign is on the horizon…
How do you best position your program for success? How do you translate your institutional needs into successful campaign objectives? How do you inspire prospective donors to make transformational gifts?
At the root of every successful campaign is a solid campaign plan.
Join our Gonser Gerber consultants as they walk you through everything you need to know for a successful campaign. A campaign is not an endeavor that can be taken on by one department or just the institutional leadership – your entire community needs to be prepared when you are in “campaign mode”. This workshop will outline what you need to do to get everyone at your institution ready to engage in a campaign – this includes leadership across your organization, your current and potential donors, and your advancement staff.
Attendance is limited for this Gonser Gerber Institute intensive two-day workshop that will get you ready to begin a campaign. Designed for members of your leadership team and advancement staff, participants will have a hands-on experience in addition to the opportunity to learn from experienced professionals in all phases of the campaign. Participants will also be given the tools and time they need to actually begin planning for their campaign.
Topics we will discuss include:
- From Strategic Plan to Case Statement
- Assessing Internal Readiness
- Identifying and Utilizing Campaign Volunteers
- Campaign Budget and Resources
- Quiet Phase
- Monitoring and Measuring Your Success
Thursday, April 18
8:30 – 9:00 am Welcome, Introductions, and Overview
9:00 – 10:15 am From Strategic Plan to Case Statement
10:15 – 10:30 am Morning Break
10:30 – Noon Assessing Internal Readiness
Noon – 1:00 pm Lunch
1:00 – 2:30 pm Prospects
2:30 – 3:15 pm Working Session – Prospect Strategy for the next 18-Months
3:15 – 3:30 pm Afternoon Break
3:30 – 4:30 pm Identifying and Utilizing Campaign Volunteers
4:30 – 5:00 pm Final Questions and Adjourn
Friday, April 19
8:30 – 9:30 am The Roadmap – Creating an Infrastructure and Plan that Shows the Way Forward
9:30 – 10:30 am Quiet Phase
10:30 – 10:45 am Morning Break
10:45 – 11:30 am Working Session – Campaign Timeframe Worksheet
11:30 – 12:00 pm Monitoring and Measuring Your Success
12:00 pm Final Issues and Wrap up
Registration and Hotel Information
Gonser Gerber Institute workshops cost $995 per registration and $895 for any additional participant from the same institution. Current clients of Gonser Gerber receive a discounted fee of $795 per registrant. We will be hosting this program in the offices of Gonser Gerber in Naperville, Illinois. Our fee includes a binder of materials, lunch, with snacks and beverages.
For those of you who are traveling, there are several hotel options available that are within walking distance to our workshop. Check out this Resource Document for a list of your options and rates. Attendance is limited to 10 people.
Gonser Gerber Institute workshops allow you the opportunity to work with experienced faculty, learn from your peers, and offer you the tools you need to develop work plans that will help you do your job better. Join us for this program to refresh your skills, learn new techniques, explore what your peers are doing, and provide you with the time to enhance your program.
M. Jane Eaves, Gonser Gerber partner, provides comprehensive consulting services to colleges, universities, independent and Catholic schools, religious orders, major university alumni associations, health care institutions, and cultural organizations. An active speaker and lecturer with more than 30 years of development experience, Ms. Eaves has spoken on topics such as major gifts, emerging trends in annual giving, development planning, and planned giving. Her professional experience prior to joining Gonser Gerber includes the University of the South, Darlington School, and Sheridan School.
Senior Consultant Pam Spencer has more than 20 years of fundraising experience in a variety of senior leadership roles. Most recently, Pam served as Vice President of Advancement Services for Florida State University, helping the University complete a successful billion-dollar campaign and building a 44-member, high performing Division at the University focusing on data-driven, donor-focused decision making. Prior to her time at the University, Pam served as the Executive Director of Kent County Parks Foundation, Assistant Director of Corporate and Foundation Relations, Grant Writer, and Director of Prospect Management at Hope College, and Assistant Director of Development for Bethanna. She earned her master’s degree in Nonprofit Management at Eastern University.