A campus-wide Day of Giving program can be a highly effective way to bring together students, alumni, faculty, staff, parents, corporations, and friends to support your institution and build a strong base of donors. There is a lot of thought, planning, and engagement that must happen by staff, leaders and volunteers.
Once you’ve launched your first, you then need to continue to push and grow your Day of Giving to be more successful and bring in more and greater gifts. And before you know it, your Day of Giving is as vital a part of your overall advancement plan, or at least it should be! From direct mail solicitations to corporate matches, philanthropic e-commerce, and targeted segmentation strategies, all this and more could be a part of reimagining your campus’s Give Day.
Are you ready to make your giving day a part of your annual strategy? Or perhaps you’re working consider new ways to look at, promote, and build your day of giving?
In this webinar from the Gonser Gerber Institute, we will hear from the University of Tennessee at Chattanooga, who have grown their “Mocs Give Day” into a million-dollar fundraising campaign over the last two years by incorporating it into their overall advancement plan.
Growing from $180,000 from 550 donors in 2020, to over $1,700,000 from 2,131 donors in 2023, the Mocs Give Day campaign has impacted their giving and donor counts overall, and from nearly every segment in their pipeline.
Join us as we learn how the UTC team of staff and volunteers attracted their greatest number of donors and unrestricted dollars in a day of giving campaign, hear their approach from conception to execution, discuss how their campaign evolved in subsequent years, and considerations for future year success.
Topics include: benchmarking, goal setting, campaign marketing (including video production and social media tactics), segmentation strategies, volunteer recruitment, campus buy-in, community buy-in, results analysis, lessons learned and plans for future years.
About This Program
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a webinar recording with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.