Except when. . .
- it’s really about creating a culture where more people care enough to respond generously;
- it’s really about growing the board’s understanding of their philanthropic leadership;
- it’s really about helping the CEO experience the joy of inviting others to be supportive;
- it’s really about encouraging others to embrace the act of giving as a healthy personal habit;
- it’s really about establishing a team of mission-centered advancement folk who view the work as a cause rather than a job;
- it’s really about responding in ways that delight donors, regardless of their gift amount;
- it’s really about a thousand other things.
The fact that increases in “fundraising results” are a happy by-product of each of the above points is only part of the story.
The other, much more significant part is that it’s almost never, “all about the fundraising results.”
This article was originally posted on Jason’s Blog in December 2023. To read more, visit www.jasonmcneal.com.