Appealing to young donors is a challenge for institutions of all types. We may ignore them because we think they don’t have any disposable income, so it’s not likely that they will give, or give much. Presenting ourselves in interesting and relatable ways, sufficiently proving our thoughtful stewardship of their donations, effectively using social media platforms for outreach and engagement, navigating the variety of financial platforms like Venmo or Zelle, and even locating and maintaining their best contact information can feel daunting to an already busy Advancement team.
Young donors are the key to future, sustainable giving, and there are tried-and-true practices that we shouldn’t forget when it comes to the young and new donor pool. In this webinar, presented by Pam Spencer, Senior Consultant at Gonser Gerber, we explore the ways that you should be engaging your young donors. From messaging to methods, we will share steps that you can take to make sure you don’t turn off those young donors before they even begin to give. Our program design includes in-real time polling throughout the webinar so that we can hear from you about your experiences, your challenges, and even what you’ve found works great for your young donors.
Topics we will cover include:
- Case for support for young donors
- Reviewing methods of donating that are especially attractive to young donors
- Strategies for the engagement and cultivation of a new young donor
- Time, treasure talents- maximizing young donor impact
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
Who Should Attend
This program is designed for any organization that is trying to appeal to young donors, ranging from high school into their early to mid-twenties. This could include educational intuitions, social service, health care, religious organizations, arts organizations, and others. We invite institutional leaders, members of the advancement and development teams, gift officers, annual fund teams, volunteers, the young and the more seasoned.
Senior Consultant Pam Spencer has more than 20 years of fundraising experience in a variety of senior leadership roles. Most recently, Pam served as Vice President of Advancement Services for Florida State University, helping the University complete a successful billion-dollar campaign and building a 44-member, high performing Division at the University focusing on data-driven, donor-focused decision making. Prior to her time at the University, Pam served as the Executive Director of Kent County Parks Foundation, Assistant Director of Corporate and Foundation Relations, Grant Writer, and Director of Prospect Management at Hope College, and Assistant Director of Development for Bethanna. She earned her master’s degree in Nonprofit Management at Eastern University.
Gonser Gerber was founded in 1950 as the nation’s first comprehensive advancement consulting firm and provides our clients with individually-crafted consulting relationships. Over 800 organizations have been served over those years, resulting in innovative solutions, improved philanthropic performance, and goals achieved.