On Demand Program
Donor recognition societies can be more than just listing a donor’s name in the annual report. Institutions that make a point to recognize what donors are contributing annually, and what they have given cumulatively over their lifetime, do a better job stewarding donors and preparing these donors for large or mega gifts. Donors appreciate being reminded by an institution about their continual, lifetime giving efforts, because it demonstrates that their giving matters to your institution.
In this On Demand program, brought to you by the Gonser Gerber Institute and Senior Consultant Pam Spencer, we will discuss best practices for utilizing major gift societies, including the importance of cumulative lifetime giving recognition programs, and how to use giving societies as an opportunity to steward donors for greater giving.
In this webinar, we will:
- Touch on the three primary donor recognition programs: annual gifts, lifetime gifts, and planned gifts.
- Review and discuss the importance of gift policies which guide how gifts are counted toward giving society qualification.
- Consider recognition opportunities for donors to all these giving societies, and review options to make this more manageable and sustainable.
- Highlight ways to not only list members of giving societies in your print materials, but how to create feature content in annual reports to market the program.
- Share examples of annual or bi-annual donor recognition events where annual giving societies, cumulative lifetime giving societies, and planned giving societies are all recognized.
Program Details
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
About Your Faculty
Senior Consultant Pam Spencer has more than 20 years of fundraising experience in a variety of senior leadership roles. Most recently, Pam served as Vice President of Advancement Services for Florida State University, helping the University complete a successful billion-dollar campaign and building a 44-member, high performing Division at the University focusing on data-driven, donor-focused decision making. Prior to her time at the University, Pam served as the Executive Director of Kent County Parks Foundation, Assistant Director of Corporate and Foundation Relations, Grant Writer, and Director of Prospect Management at Hope College, and Assistant Director of Development for Bethanna. She earned her master’s degree in Nonprofit Management at Eastern University.
