On Demand
It is never too early to start planning your year end giving appeal, but many frequently wait too long to begin. The end of the calendar year is an ideal time to invite your organization’s constituents to make a personally significant gift. The natural good tidings, holiday cheer, and thankfulness of the season (not to mention the appeal of the tax deduction) compel many people toward generosity.
Last-minute direct appeals in late November or early December, can limit the impact of your end of the year giving efforts, likely missing out on significant philanthropic revenue. The most effective development programs plan their end of year efforts in advance and develop tailored approaches to engage with all of their constituents at the end of the year.
In this On Demand webinar, featuring James Smith, Ph.D., Senior Consultant at Gonser Gerber, we will explore some of these year-end approaches and look specifically at strategies to:
- move major donor prospects closer to their best possible gift,
- steward and expand your legacy society,
- renew and upgrade your annual donors,
- acquire more first-time donors,
- increase volunteer participation,
- and improve constituent engagement.
Program Details
The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.
On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.
Who Should Attend
This program is designed for those team members involved with solicitations at your institution, including vice presidents, directors of development, gift officers, annual fund staff, advancement services team members, and those who support the development and advancement efforts of your institution. We welcome any type of institution that would like to explore expanding or developing annual fund strategies.
About Your Faculty
Dr. James Smith, Senior Consultant with Gonser Gerber, has more than 20 years of advancement and nonprofit leadership experience in a variety of senior leadership roles. Most recently, James served as Vice President of University Advancement for Mount Vernon Nazarene University, helping the university successfully complete several meaningful campaigns and capital projects. During his time, James built a dynamic team that established institutional records for unrestricted annual giving, dramatically improved donor retention, and increased President’s Circle membership ($1,000+ annually) by 65%. He earned his Ph.D. in Higher Education Administration at Azusa Pacific University.
